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Social Media Network Mapping

Studying Political Blogs in the Netherlands

Singapore.
Finally we move on to Tom Bakker in his ICA 2010 session, who has undertaken a content analysis of political blogs by citizens. Tom notes that there are a variety of terms to describe this citizen journalism, and that political Weblogs still tend to be seen as an archetype for this field; hence the focus on Weblogs. Who are the people who start such blogs, and what are they doing? Is it really 'everybody', as Clay Shirky has said?

In the first place, though: how do we find them? Tom began by using five blog search engines (Google Blogsearch, Technorati, Blogpulse, Icerocket, and Truthlaidbear) to find active Dutch blogs authored by citizens; these were narrowed down to political blogs by examining how the blogger or blog described themselves, and by checking whether at least two of the last five posts dealt with political topics. For the Netherlands, this ultimately resulted in a list of some 163 blogs - so, hardly 'everybody', but actually a fairly small group.

For News Organisations, Linking Out Is Valuable in the Long Term

Singapore.
The next speaker at ICA 2010 is Matthew Weber, who shifts our focus to online news and begins by noting the gradual decline of the traditional print news community and the rise of online news usage. Newspaper organisations - the news industry - form a community made up of individual populations of professionals, which compete with one another for users; within this, in turn, there are individual news organisations pursuing specific corporate strategies.

What effect does such strategy have over time? Strategic change can increase the likelihood of survival during periods of disruption; interorganisational linkages can provide economic and reputational benefits, and increase legitimacy; hyperlinks between organisations can be instrumental in this. News organisations make strategic choices on how to link and whom to link to; at times of change, this is a question especially of how to deal with new entrants.

Blog Mapping and Beyond...

It's been a good week already - on Monday I've received notice that we've been successful with a major research grant application in this year's ARC Discovery round. The three-year project for which we're receiving $400,000 from the ARC, with my esteemed colleague Jean Burgess as the postdoc researcher, will extend the existing work on blog mapping which I've been engaged in for the past few years and take it to a new level - beyond capturing 'only' what happens in the Australian political blogosphere, we'll be working to get a much more comprehensive picture of Australian public communication online across blogs, Twitter, YouTube, Flickr, and perhaps even Facebook. None of this would be possible without the fantastic work of our colleagues Lars Kirchhoff and Thomas Nicolai at Sociomantic Labs in Berlin, incidentally, so a very big thanks to them for their massive contribution so far - we're looking forward to the next three years... Below is the abstract for the research project (and no doubt I'll post more about it here as we get going in early 2010) - and there are various articles and presentations covering our blog mapping efforts to date elsewhere on this site.

New Media and Public Communication:
Mapping Australian User-Created Content in Online Social Networks

Understanding the ways people contribute to and use the Internet for a wide range of purposes is important to Australia's future from both a social and an economic perspective. Effective, evidence-based policy depends on developing a vastly improved understanding of the current level of Australians' online activities and interests. This project provides crucial, detailed baseline data on the social, cultural and technological dynamics of Australian online public communication, which can inform further government initiatives to strengthen the country's digital economy and to maximise civic engagement through media participation.

Tracking Social Media Participation: New Approaches to Studying User-Generated Content (JMRC)

Journalism & Media Research Centre

Tracking Social Media Participation:
New Approaches to Studying User-Generated Content

Axel Bruns

  • 29 Oct. 2009, 11 a.m.-12.30 p.m. - PhD Seminar, Seminar Room, Journalism & Media Research Centre, 3-5 Eurimbla St (corner High St), Randwick, Sydney

The impact of user-generated content on a variety of media industries and practices is by now well understood from a conceptual perspective (e.g. Benkler 2006; Jenkins 2006; Bruns 2008). What remains less thoroughly explored is the possibility to utilise the affordances of Web 2.0 technologies themselves to generate large datasets that can be used to track and evaluate user participation practices in order to develop a solid evidence base for further research into social media, and further development of social media projects, technologies, and policies. This presentation outlines research possibilities across a number of social media spaces, and uses the example of a current research project studying the Australian political blogosphere to explore potential methodological approaches.

A New Tool for Mapping Communities of Blog Commenters

Milwaukee.
The final speaker in this session at AoIR 2009 is Anatoliy Gruzd, whose focus is on the communities of blog readers, and how such communities of people discussing shared issues across different blogs may be discovered automatically - that is, how the social networks connecting them may be identified. This is important not least because of the massive growth in online information - we need to develop better tools to extract salient material from this overload of content, and to do so, knowing the social context is paramount.

Approaching the Networked Public Sphere

Milwaukee.
The next presentation at AoIR 2009 is by Hallvard Moe, who begins by noting that the public sphere is still a useful concept It exposes us to expressions, opinions, and perspective we would not otherwise have chosen in advance, and provides a range of common experiences for citizens. But how do online media impinge on this - do they segment and polarise the public sphere (as suggested by people like Cass Sunstein), or provide more connections between and access to different ideas (as per Yochai Benkler's networked public sphere)?

Themes in French Political Blogging during 2009

Milwaukee.
The final speaker this morning at AoIR 2009 is my PhD student Tim Highfield, who focusses on the French blogosphere and uses much the same methodology as in our joint paper. His work focusses on a dataset of French blog and mainstream news media posts from some 450 sites throughout 2009, and out of this identifies what events and topics are driving discussion. Sites in his sample were identified through searches on relevant search engines as well as on specialist blog aggregators such as the French Linkfluence.

Overall, this particular study, which focusses on blogs, now takes in some 23000 posts from 148 active blogs over 221 days, out of some 165,000 posts when you also include the mainstream news media. Because the French political environment is multi-party, these blogs cluster into a number of groupings, rather than just a broad 'left' and 'right' category.

Themes in the Australian Blogosphere during the Victorian Bushfires and Utegate

Milwaukee.
OK, I'm up next at AoIR 2009, as part of a blog concept mapping double-header with my brilliant PhD student Tim Highfield. Here's the Powerpoint - hope the audio recording works out, too... and the audio is attached now, too.

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Israeli and Lebanese War Blogs during the 2006 Conflict

Milwaukee.
The next speakers in the blogging session at AoIR 2009 are Muhammad Abdul-Mageed and Priscilla Ringrose, whose focus is on war blogging. Such blogging addresses the exceptional communication demands during war situations, and war bloggers in warzones can meet these needs speedily and with authority. This also reflects a continuing shift in the media overall. The focus of this paper is on the 2006 war between Israel and Lebanon, where western media profiled (English-language) Israeli and Lebanese blogs.

So, the bloggers here belonged to two oppossing, warring nations,and espoused different ideological positions; how were they chosen and what positions do they reflect? What demographics, structural features, thematic, regional, and political positioning do they exhibit? According to which parameters were they selected? The study analysed all posts from 40 blogs (20 Israeli, 20 Lebanese) during the 34-day war in June and August 2006, which were found using search engines, media outlets, and blogs. Blogs had to be based in Lebanon or Israel, had to have at least five posts during the 34 days, had to be in English, had to have at least one hit in the global media, and had to be single- or group-authored rather than blog fora.

Bloggers and the Networked Public Sphere in Singapore

Milwaukee.
The final speaker in this first session at AoIR 2009 is Carol Soon, who shifts our focus to Singaporean political bloggers. Political blogging and related forms challenge conventional top-down communication flows, of course, and in doing so also undermines established entities' authority in information dissemination. What follows is a diversification of political participation in the networked public sphere - and in the Singaporean context, then, who are the key players here?

The networked public sphere can be seen as an autopoietic system,in which flows of communication and relationships are self-organising, move from the bottom up, freely within clusters and in a self-determined fashion. This challenges systems which traditionally hold more powerful positions - and hyperlink analysis can be utilised to examine the flows of information in this changing environment. Such flows may involve conventional political parties, but also civil society groups (which in Singapore particularly challenges the established system).

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