The final AoIR 2015 session is our panel on social television, and starts with a co-authored paper presented by Darryl Woodford (slides
to follow soon below).
Darryl begins by noting that raw social media engagement numbers for television are useful only to an extent: they are usually not normalised to account for specific factors, and simply offer raw quantities.
Nielsen SocialGuide's Twitter engagement statistics for social media follow that pattern, for example, and obviously shows on major TV channels do better than those on niche cable channels. Beamly's social media rankings are skewed by the Twitter terms they track: any tweet containing the letters 'yr' is counted as engagement with The Young and the Restless, for example, which is obviously wrong.