Streaming Media

Continuing the streaming media theme from Wednesday: the latest issue of the journal Media International Australia has now been released - "Beyond Broadcasting", edited by Graham Meikle and Sherman Young. I've contributed an article and have received permission from the editors to re-publish it here. In the article, I try to take a fresh look at television in an increasingly Internet-driven media environment.

Traditionally, the Net's equivalents to television (mainly, streaming media) have been viewed through the lens of the older technology; to some extent, streaming media has tried to mimic television's feel and format - this is visible in the user interfaces of media players like Windows and Real, and even (though perhaps with some irony intended) in brand names such as YouTube, Current.tv, or Democracy TV, the original name for the podcast feedreader Miro. I would argue that this is a case of what we could call a paleomorphising process: the tendency to shape new media technologies in keeping with older technologies. (In much the same way, it's taken decades for the mobile phone to look and feel like a mobile media and communications device, rather than simply like a wireless handset.)

Yay - Sonic Synergies: Music, Identity, Technology and Community, a book collecting the best papers from the eponymous 2003 conference in Adelaide, is finally out (if apparently only in hardcover, for almost US$100)...

My chapter in the book deals at its core with the 2002 Webcasting wars in the United States - a protracted and complex conflict between the recording industry and various groupings of large, medium, and small Webcasters each pursuing their own agendas, which was not so much resolved as put on hold by the eventual intervention of a few members of Congress concerned about the deleterious effects of the 1998 Digital Millennium Copyright Act (DMCA). The DMCA had put in place new approaches for digital royalty arbitration which posed serious problems for the long-term viability of small Webcasters (a fact which was bemoaned only rather fulsomely by the leaders of that market), and the ensuing negotiations finally hit the wall in 2002, after much toing and froing.

Jason Wilson, Barry Saunders, and I have now posted the seventh instalment of our ABC series Club Bloggery, covering the online dimensions of the Australian election campaign. Just to mix things up a bit, this week we had a look at what's been happening on YouTube over the past few weeks, and found that (perhaps unsurprisingly) the more interesting developments are in DIY campaign advertising and mash-ups. Plenty of links included with the story, which we've also posted to our group blog Gatewatching - I encourage you to see for yourselves!

Election Flops on YouTube

By Axel Bruns, Jason Wilson, and Barry Saunders

In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action.

That's not to say that YouTube and similar sites haven't played a role in the campaign - but certainly not to the extent they've already featured in the U.S. presidential primaries, where debates between the candidates on either side of the political divide have invited citizens to pose their questions via YouTube, and where some politicians even announced their intention to run for President on the site.

Digital Media and Democracy:
Tactics in Hard Times

I'm very happy that a few of the articles and chapters I've worked on throughout the year are now coming close to publication. One of them is a chapter in Digital Media and Democracy: Tactics in Hard Times, a book edited by Megan Boler for MIT Press; my contribution is based on one of my papers for the AoIR conference last year and explores the possibilities for citizen journalism beyond the tactical moment, as it transcends the industrial journalism/citizen journalism two-tier structure first described (though not exactly in those terms) by Herbert Gans so many years ago. Will citizen journalism remain tactical, and thus perhaps excuse itself from attempting to exert a more permanent, strategic influence on public life? Will it 'sell out' and go mainstream? Or is there a third, hybrid option which retains its strengths as a bottom-up movement while developing more permanent, sustainable forms?

My suggestion in the chapter (which I've called "Gatewatching, Gatecrashing: Futures for Tactical News Media") is that we may see a development of citizen journalism that's not unlike the trajectory charted by the evolution of extra-parliamentary opposition groups in 1970s Europe into credible political alternatives (and here especially the Greens parties). As a German, the obvious case in point for me is the career of Joschka Fischer from street protester to German Foreign Minister, ultimately commanding grudging respect even from old political enemies - and in citizen journalism, I think we're beginning to see the potential for similar transformations. In the chapter, I do go so far as to call OhmyNews' founder Oh Yeon-ho "the South Korean Joschka Fischer of journalism", though with tongue in cheek - guess you'll have to wait for the book to come out to see whether you agree with me on that one. It's now listed for pre-order on Amazon.

Vancouver.
The next session at AoIR 2007 begins with a paper by Ralph Schroeder and Mattijs den Besten on the section in the Pynchon wiki which has sprung up to collaboratively annotate Thomas Pynchon's much-anticipated novel Against the Day. There are some interesting statistics on how user participation shifted from the Pynchon mailing-list before the release of the book to the wiki once it was released; today, the wiki works as a reference source, as a tool highlighting connections to other Pynchon novels, and interpreting the content of the book. By July 2007, it had 200 contributors, 5000 entries, and contained some 400,000 words.

A quick heads-up for anyone in the Brisbane region: I'll be on ABC radio 612 this afternoon, some time after 1 p.m., getting interviewed by Richard Fidler about YouTube. Questions we'll cover may include:

• What kind of videos are on YouTube?

• Who is using it?

• Will YouTube change the way we access entertainment/info/news?

• How is it different to MySpace?

• Are there any censorship/copyright issues?