The next speaker in this AoIR 2015 session is Linda Kronman, whose interest is in transmedia storytelling. She organised the Re:Dakar Art Festival, which emerged from a scam invitation to an "art festival" in Dakar – Linda and colleagues created fake characters who corresponded to the fake characters created by the scammers, and the interaction between them became a form of transmedia storytelling in its own right. Linda and colleagues created fake Facebook pages for their characters, as well as artworks which incorporated the material created by the interactions.
Transmedia storytelling itself emerged over the past decade or two, driven especially also by a number of major movies and other events; but the definitions of such approaches are still varying widely. Some of it links back to hypertext storytelling and digital fiction research from one perspective, hypertext fiction evolved into hypermedia fiction, cybertext fiction, and finally social media fiction. Recent social media fiction projects include The Big Plot and Grace, Wit & Charm, for example.