The last day at ECREA 2010 starts with a paper by Tom Bakker, whose interest is in mapping participation in citizen media activities in the Netherlands. He notes that participation in social media still appears to be growing strongly overall – and these shifts in the media ecology necessarily bring about some significant changes. The potential for such change has been highlighted for journalism (gatekeeping is said to be declining, agenda setting, news values, standards, and ethics are shifting, and diversity is increasing), as well as for the wider public sphere (thought to be more inclusive, active, deliberative, with more political discourse that is more representative of public opinion).
The present study tested this in a large-scale study in the Netherlands. It surveyed some 2130 people over 13 years of age during December 2009. One question asked in this context was whether people were reading comments: some 55% never did, the rest read them at various levels of intensity. 75% never read political comments, 83% never posted comments, and 94% never posted political comments online.