The final presenter at The Internet Turning 40 today is Iris Chyi, whose focus is on users' emotional attachment to online news. In the US, newspapers currently appear to be in crisis: print circulation is declining, and online usage has not translated into significant revenue. Paid content is positioned as a potential solution, but may remain an impossible dream - and that debate, too, has gone on for a decade already.
Media usage does not always correspond to the attitudinal factors that drive the media selection process - online news users' response to online news is not necessarily enthusiastic, and may be an inferior good. In the past, media choices were made between scarce goods, and the only alternative to using specific media was not to use the media at all; today, choice has increased, and media use follows a preceding process of media selection - and that process is driven by user perceptions of the various media options available to them. Attitudinal factor deserve more attention, then.