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QUT Digital Media Research Centre

New QUT Promo Video Is Out

I’ve had the pleasure of being featured in the latest round of QUT research promo videos, discussing our QUT Digital Media Research Centre research into polarisation, partisanship, mis- and disinformation, and other topics, and including the work emerging from my current Australian Laureate Fellowship project. Also featured are my excellent DMRC colleagues Ehsan Dehghan and Kate O’Connor-Farfan, and if you look closely there’s also a plug for my recent book Are Filter Bubbles Real?

I think this came out quite nicely:

And along with other research leaders around the university, I also appeared in our latest university-wide promotional video. Don’t you just hate it when people finish your sentences for you? Seriously, though, this is a great overview of the breadth of research going on around the place…

A Few More Updates before the End of the Year

As the year and my Guest Professorship here at the Institut für Kommunikationswissenschaft und Medienforschung (IKMZ) at the University of Zürich are coming to an end, here are a handful of final updates hot of the presses.

First, I’m very happy to say that at article about the Russian propaganda organ RT’s audiences on Facebook has just been published in Information, Communication & Society. This was a difficult piece of research not least because it involved coding data in six languages, but I’m delighted to say that we managed to find native speakers of all those languages (Russian, English, Spanish, French, Arabic, and German) in-house at the QUT Digital Media Research Centre. My sincere thanks especially to my excellent colleague Sofya Glazunova for leading this project.

Sofya Glazunova, Axel Bruns, Edward Hurcombe, Sílvia X. Montaña-Niño, Souleymane Coulibaly, and Abdul K. Obeid. “Soft Power, Sharp Power? Exploring RT’s Dual Role in Russia’s Diplomatic Toolkit.Information, Communication & Society, 21 Dec. 2022. DOI: 10.1080/1369118X.2022.2155485.

Just a few days earlier, a new article about the social media amplification of articles in The Conversation that referred to preprint content relating to the COVID-19 pandemic also came out, in Media International Australia. But I have to stress that I only had limited involvement with this work – most of the heavy lifting was done by DMRC Visiting Scholar Alice Fleerackers (usually of Simon Fraser University) and my DMRC colleague Michelle Riedlinger.

Alice Fleerackers, Michelle Riedlinger, Axel Bruns, and Jean Burgess. “Academic Explanatory Journalism and Emerging COVID-19 Science: How Social Media Accounts Amplify The Conversation’s Preprint Coverage.Media International Australia, 19 Dec. 2022. DOI: 10.1177/1329878X221145022.

A few months ago my colleague Aljosha Karim Schapals and I also published a new article in Media and Communication that explores how journalists have perceived and reacted to the challenge of ‘fake news’. This was based on Aljosha’s extensive interviews with newsworkers in Australia, the UK, and Germany, and provides some fascinating insights into the journalistic mindset in relation to this critical challenge.

A Busy End to the Year

As you are reading this, I’m probably in Zürich. Or in Stavanger. Aarhus. Hamburg. Dublin. Passau. Berlin. Vienna. The last few months of 2022 are going to be very busy.

But first things first: since the start of September, I’ve been in Zürich, on a semester-long guest professorship at the Institut für Kommunikationswissenschaft und Medienforschung (IKMZ) at the University of Zürich. We’d originally started planning this in 2019, but COVID-19 and the associated border closures put paid to that idea, and my hosts here have been able to keep the idea alive until now – so here I finally am. My stay here also involves a couple of teaching roles: I’m teaching an undergraduate course that builds on my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (and I’m hoping to make those lecture recordings available publicly at some point, in case they’re of use in other teaching) and a Masters seminar that explores the many concepts for what has now replaced ‘the’ public sphere (and I’m hoping to convert those ideas and discussions into some new writing eventually, too). Plus, there are plenty of opportunities for future collaborations between the IKMZ and my home institution, the QUT Digital Media Research Centre.

But while I’m here in the centre of Europe I’m also taking the opportunity to connect with a number of key colleagues and communities in my field. Next week, on 13-14 October 2022, I’ll be at the Norwegian Media Research Conference in Stavanger, where I’ve been invited to present one of the keynotes and will outline some of the ideas that are also animating my current Australian Laureate Fellowship project on the drivers and dynamics of partisanship and polarisation.

Following the 2022 Australian Federal Election … from Italy

I’m on my first conference trip since COVID hit, and currently at Konrad Adenauer’s old summer residence Villa La Collina in Cadenabbia, Italy, where we’ve just concluded the Digital Campaigning in Dissonant Public Spheres symposium ahead of the massive International Communication Association conference in Paris later this month. Many thanks to Ulrike Klinger and Uta Rußmann for organising the event, and the Adenauer Foundation for hosting us.

On behalf of my QUT Digital Media Research Centre colleagues Dan Angus, Tim Graham, Ehsan Dehghan and myself I presented a first take on social media the 2022 Australian federal election at this symposium. When we submitted the proposal for this paper, we’d assumed the election would have been well over by now, but as the Prime Minister opted for the latest possible election date in this legislative period, what we had to present was a preliminary overview of the social media campaigning and advertising patterns we’ve ben able to observe so far.

This is based on our ongoing weekly updates with the latest analysis of social media campaign developments, published through the DMRC research blog. Updates 1, 2, and 3 are online as I write this, and we’ll get started on the next post tomorrow – keep an eye on the DMRC blog.

But for now, here are our slides from the talk at Villa Collina, and the full paper abstract is also online:

Polarisation and Partisanship: A Research Agenda for My Australian Laureate Fellowship

In July 2021, I was exceptionally honoured to be awarded an Australian Laureate Fellowship: a five-year, A$3.5 million research grant that represents the highest level of individual recognition by the Australian Research Council (ARC). Laureate Fellowships are exceedingly rare – no more than 17 are awarded each year, and they go very predominantly to the Science, Technology, Engineering, and Mathematics (STEM) disciplines; indeed, as far as I can tell, mine was the first awarded to a researcher from the Media and Communication field in the 13 years of the scheme’s existence.

Most importantly, the Laureate Fellowship enables me to build a team of four Postdoctoral Research Associates (five-year, full-time postdoctoral positions) and four PhD researchers (three-year PhD scholarships) starting in early 2022, plus another four PhD positions to follow mid-project, in 2024. The whole team will be based with me and our excellent community of research staff and students at the QUT Digital Media Research Centre in Brisbane, Australia. If these positions are of interest to you, read on (and if you know of others who might be interested, please share this information with them)…

Commencing formally in February 2022, my Laureate project addresses the drivers and dynamics of partisanship and polarisation in online communication. It continues a trajectory of recent work that began with my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere, which in turn sparked the 2019 book Are Filter Bubbles Real? that examined in some more detail whether there was any evidence for the claims that ‘filter bubbles’ and ‘echo chambers’ were increasingly enclosing us all in ideologically pure information environments on digital and social media platforms. (Spoiler: there wasn’t.)

I ended that book with a call to action: if the problem wasn’t simply technological (‘social media create filter bubbles’), then what is driving the increase in hyperpartisanship and polarisation that we seem to be experiencing in many countries around the world? Indeed, stepping back a little further  from that premise, is polarisation actually increasing? Can we use digital trace data to assess this, and systematically compare such assessments over time (to measure the speed of change) and across national contexts (to examine whether some political and media systems are more resilient than others)?

I’ve also outlined my path towards these questions, and the Laureate Fellowship, in my recent QUTeX talk during the ADM+S News & Media Symposium – I hope this provides a useful introduction to these concerns, and overview of my research agenda from here (there’s also a follow-up post on the QUTeX blog):

Coming Up: QUT DMRC Digital Publics Symposium (17 Nov. 2021)

In the Digital Media Research Centre at Queensland University of Technology, I lead the Digital Publics programme – a growing collective of researchers who study the role of mainstream and social media as spaces for public communication. Over the past few years, this has necessarily required a particular focus on the dark sides of online communication, from the role of social, fringe, and mainstream media in the dissemination of mis- and disinformation and conspiracy theories through the continuing transformation of the journalism industry to the problematic role of platform operators in shaping the environments for public communication. And these are just the major themes of my own work – my excellent colleagues in the Digital Publics programme are exploring an even broader and more diverse range of research agendas.

To present a detailed overview of our current work, we are presenting a one-day Digital Publics Symposium on 17 November 2021, under the general heading of Information Disorders. Opening with a keynote by renowned disinformation researcher Kate Starbird from the University of Washington, the Symposium features research by DMRC researchers covering a wide range of current concerns, from large-scale studies of the dissemination of ‘fake news’ content on major social media platforms to detailed forensic analysis of specific issues and events, and from innovative computational methods for the analysis of problematic communicative patterns to in-depth conceptual considerations of possible responses to such information disorders.

If you’re able to join us in Brisbane for the Symposium, we would love to welcome you at QUT; for everyone else, we invite you to follow the proceedings and engage with the discussion through out livestream of the event. Click on the image below to find out more about the Symposium, to see the event programme, and to register as an online or in-person attendee:

A Round-Up of Presentations from AoIR 2021

Last week saw the annual conference of the Association of Internet Researchers (AoIR), which also marked the end of my six-year tenure on the AoIR Executive (serving two years each as Vice-President, President, and Past President). AoIR remains my intellectual home, and I’ve had a great time in these roles, even in spite of the additional pressure that these past two pandemic years and the resulting need to move our annual conference to an entirely online format have provided – I’ve worked with three excellent Executive Committees, and I’m particularly proud of the way that we didn’t just move the conference online, but created what has become a benchmark for many other online conferences. My sincere thanks to everyone who has served with me on the Exec over these six years – and with first Tama Leaver and then Nicholas A. John taking on the AoIR Presidency over the coming two terms, I know the Association is in very good hands as we return towards in-person events again, too.

But on to this year’s AoIR conference. I ended up being involved in quite a number of panels, drawing on the excellent and diverse research conducted by my colleagues in the QUT Digital Media Research Centre (DMRC) and collaborating with a range of colleagues from around the world. As the AoIR conference presentation videos themselves will be taken down again by the end of the year, we’ve now made these available via the DMRC YouTube channel, too – and since there’s only so much we can cover in AoIR’s three-minute presentation format, we’ve also recorded longer-form videos for a number of the papers on these panels. For more details on any of these presentations, click on the reference below the video.

Mis- and Disinformation

I’ll start with a panel on mis- and disinformation that is closely related to our current ARC Discovery project on Evaluating the Challenge of ‘Fake News’ and Other Malinformation. This bumper panel of five presentations brings together a large-scale study of suspected ‘fake news’ dissemination networks on Facebook over the past five years with detailed analysis of sharing and engagement patterns around two specific problematic outlets – the Russian state propaganda channel RT and the controversial commercial news channel Sky News Australia; it further combines this analysis of mis- and disinformation practices with two papers reviewing the discourse about ‘fake news’ and related phenomena in Australian media and politics, and in the Russian and Persian Twitterspheres. I must say I’m particularly excited about this panel also because it showcases the breadth and depth of the research being conducted at the DMRC and our partner institutions, and the diversity of our researchers – the RT paper alone covers content in English, Russian, Spanish, French, German, and Arabic, and I can’t think of too many other research centres that can readily assemble such a multi-lingual team.

Here is that panel, then:

Daniel Angus, Axel Bruns, Edward Hurcombe, Stephen Harrington, Sofya Glazunova, Sílvia Ximena Montaña-Niño, Abdul Obeid, Souleymane Coulibaly, Simon Copland, Timothy Graham, Scott Wright, and Ehsan Dehghan. “‘Fake News’ and Other Problematic Information: Studying Dissemination and Discourse Patterns.” Panel presented at the Association of Internet Researchers (AoIR) conference, online, 12-16 Oct. 2021.

Of the papers presented in the panel, we’ve recoded longer versions for two. The first of these is our large-scale, longitudinal study of ‘fake news’ sharing on Facebook. This draws on our masterlist of some 2,300+ outlets suspected of publishing mis- and disinformation, which we’ve compiled from the existing literature; we’ve gathered any posts that share links to these sites on public Facebook pages and groups, and mapped the networks between these Facebook spaces. The results are indicative of the key groups and communities, from around the world, that are involved in promoting such problematic information, and of the themes they tend to focus on – and they’re a starting point for the next stage of the work in our ARC Discovery project. Here is the long version of the presentation:

More Updates: ECREA 2021 and More Writing on 'Filter Bubbles'

Here’s the next instalment of my blog posts as I continue to work through my backlog of research updates – it’s been a big year, and it looks like there will be a fair few further posts to come. In this one I’ll focus on the European Communication Conference (ECREA), which was held online in September this year.

My own major contribution was another paper on the myth of ‘echo chambers’ and ‘filter bubbles’, reviewing the evidence and debunking the simplistic claims about the damaging effects that these phenomena are supposed to have. Here’s a video of the presentation, and more details are at the link below.

Axel Bruns. “Beyond the Bubble: A Critical Review of the Evidence for Echo Chambers and Filter Bubbles.” Paper presented at the European Communication Conference (ECREA) conference, online, 7 Sep. 2021.

I’ve expanded on this discussion in a new book chapter in the excellent new collection Hate Speech and Polarization in Participatory Society, edited by Marta Pérez-Escolar and José Manuel Noguera-Vivo – many thanks to them both for the invitation to contribute a chapter. This provides a condensed version of the argument against ‘echo chambers’ and ‘filter bubbles’, and instead encourages us to look for the other, social and societal rather than technological factors driving hyperpartisanship and polarisation. (I’ll have more to say on the research agenda required to do so in a future post.) Here’s the book chapter as a pre-print, and the full book is now also available:

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