It's the final day at Social Media and Society, and today's keynote is by Helen Kennedy. She's beginning with the question of how data make us feel: and it is a question that reflects the power of data, of metrics, in an environment where such data have become ordinary and everyday. As data mining becomes more commonplace, new data relations emerge, and these are increasingly characterised by emotion as much as by rationality. This represents a desire for numbers, and points to some of the contradictions that include a hunger for as well as a criticism of numbers. How we get through the visualisation of numbers also plays an important role.
Social media data form part of a larger ecosystem of connective data in this context. Social media data mining has also become ordinary – and should such ordinary forms of social media data mining concern us in the same way that more exceptional data (such as the Snowden leaks) should concern us? Helen has examined this in close engagement with social media data generators and users, and this has also uncovered the visceral reactions that people have when they encounter a data visualisation. Such responses to 'seeing data' also deserve further research: how do we live with data from the bottom up?