The next speaker at CMPM2014 is Nathan Quigley, Director of Communications for the NSW National Party; his focus, unsurprisingly, is on campaigning in regional seats. Key elements differentiating such seats are population density, autonomy, and demographics.
The largest seat in NSW, Barwon, is slightly larger than Germany, for example, but only has some one per cent of that country's population. Such seats are highly autonomous, with local media including local papers, local radio stations, and some local television playing an important role. These seats are self-contained in that residents may rarely travel outside the area of the seat (very different from inner-city seats), and have local government structures which similarly focus on the seat's geographic area.
Demographics are also different from the cities: they have large elderly, indigenous, Christian, and lower-income populations, and few inhabitants who were born overseas or have tertiary qualifications. This suits the National party's "red Tory" positioning very well.