Blogs

London.
The final speaker in this Transforming Audiences session is Floriana Bernardi; her focus is on the role of the audience for Roberto Saviano's book Gomorrah, a book on the mafia which was published in Italy 2006 and has been translated into some 40 languages (possibly the first such books to reach a large international audience). Gomorrah focusses on the banal everyday business of the mafia, rather than glorifying (or emotionally denouncing) the criminal life. It confronts the omertà - the resigned silence which prevents citizens from speaking out against the influence of the mafia on everyday Italian life.

London.
Jo Pierson and An Jacobs are up next at Transforming Audiences; their focus is on user innovation in creating new sociotechnical systems. Technology is layered, ranging from the application layer through presentation, session, transport, network, and data link layers to the physical layer; user innovation takes place to date mainly at the top of this layering, not in the lower levels. How can this be changed, and what tools are required to achieve it? How can the user be placed in control of the creative destruction which innovation can bring about - and indeed, what kind of innovation are we talking about?

London.
The next speaker at Transforming Audiences is Eggo Müller, whose interests is in spaces for participation by active audiences. He notes the long history of work on the changing nature of the audience, and the wealth of recent material on Web 2.0 spaces. There's also been a growing amount of critical work highlighting the corporate embrace of user-generated content as cheap labour, however, and examining the in-built assumptions in the design of spaces for collaborative content creation.

Participation as a concept became popular in the 1960s in the context of critical studies of the limitations to citizen participation in the democratic process. Television as a centralised broadcast medium, expecially also in its public broadcasting form, became seen as symptomatic for a division into elite cultural producers and largely uninvolved audiences. More recently, of course, television has also been a significant vehicle for new forms of audience participation through formats from Big Brother to the various [insert country here]'s Most Wanted shows. Such shows position the viewer in specific roles - e.g. as watchful citizen/police snitch - and thus similarly create spaces of participation.

London.
The post-lunch session at Transforming Audiences starts with a presentation by Mia Lövheim, whose study examines young (18-30 years) female A-List bloggers in Sweden. The interest here is not in link-blogging activities, but in the content created by the bloggers themselves, and the way they create identity and maintain personal relationships through these blogs; bloggers and readers in a way are co-creating the bloggers' identities here. How does this take place for A-List bloggers, though, whose popularity means that their posts are read by the established community of regular readers as well as by a much larger, more casual audience?

London.
The next speaker at Transforming Audiences is Richard Mills, whose interest is in the presence of the Beatles on YouTube. The Beatles' image was carefully guided and constructed by their manager Brian Epstein, of course, and the nascent music press of the early to mid-1960 bought strongly into that, creating Beatlemania and connecting it to the wider Swinging Sixties rhetoric. The Beatles themselves eventually reacted against this commercialisation and commodification, and gradually changed their image to embrace countercultural ideas. The evolution of Beatles iconography on their record covers over time also points powerfully to this shift, of course - from the identical suits and haircuts of the first albums to the blankness of The White Album.

London.
The next speaker at Transforming Audiences is Sebastien Francois, whose interest is in the fan videos deliberately combining material from various movies and television shows which are posted to spaces like YouTube; Sebastien describes this as 'homemade crossover'. Such videos are created only by a relatively small number of fans, of course, but may provide useful insights into active audiences.

Sebastien has studied such videos on YouTube using the ContextMiner analysis tool to examine the titles, descriptions, and other identifying characteristics of such videos. Such videos are often relatively short, with creators coming from a wide variety of countries; they exist at the intersection of vidding (adding popular music to edits of TV shows) and trailer mash-ups (parodies adding the soundtrack of movie trailers to collages of other movie or television material). Homemade crossover videos as Sebastien defines them do not necessarily use popular music, and are not necessarily parodic in intent - but instead often touch on the narratives within the original material.

London.
My paper at Transforming Audiences starts off the first of the paper sessions this morning. Here's the Powerpoint, and I'll try to add the audio as soon as possible the audio is online now, too...

Technorati : London.Transforming Audiences 2009, collaboration, produsage, produser, prosumer, user-led
Del.icio.us : London.Transforming Audiences 2009, collaboration, produsage, produser, prosumer, user-led

London.
I've arrived in occasionally sunny London for the Transforming Audiences conference, which kicks off with a keynote by Liz Bird. She notes that conversations about the death of the media audience go back some decades now; the idea of an 'audience' no longer fully captures the reality of media usage and participation, and Web 2.0 and similar phenomena have only provided an even more pointed reminder. There is rhetoric about 'the people formerly known as the audience', but of course these people - audience or not - still matter to us. What is the nature of the dynamic between media and their users, and how may this dynamic be researched further in the current context?

On Tuesday I'm heading off to Europe again, for a whirlwind tour of three conference in three countries within ten days. In combination, they provide a pretty good overview of my current research interests - I'll be presenting what is more or less an English-language version of my paper on prosumption and produsage from the Prosumer Revisited conference in March at a conference called Transforming Audiences in London; from there I'm heading to Vienna for the 2009 Conference on Electronic Democracy to present a paper co-authored with Gatewatching.org's Jason Wilson which discusses various developments in e-government and e-democracy in Australia (including the DBCDE government consultation blog trial and GetUp!'s Project Democracy); and finally I'm off to Cardiff for the Future of Journalism conference where I'm presenting the outcomes of my interviews with some of the principals behind Germany's successful community news platform myHeimat.de. (This Future of Journalism conference is not to be confused with the MEAA's somewhat lacklustre series of 'Future of Journalism' talkfests in Australia last year, incidentally...) Along the way, I guess I'll also take a little time off to celebrate my recent promotion to Associate Professor...

I'm currently developing an ongoing research relationship with the ABC's fabulous Pool.org.au site for user-generated content - and as a first step in this, I am now looking for a researcher to work with Pool staff at the ABC in Sydney. The successful applicant will participate in overseeing and coordinating the activities of the Pool user community, and examine practices and dynamics within the community. (More information on Pool and its future development are available in a recent ACID report.)

Initially, this will be a part-time (two days per week) research assistant job from September to December 2009. On the basis of this lead-up work, we also expect the researcher to submit a competitive application for a full-time PhD scholarship from the ARC Centre of Excellence for Creative Industries and Innovation (CCi) at QUT, on a project negotiated between the researcher, the CCi, and the ABC which further extends this community research and applies its insights into strategies for the further development of the Pool site.