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Snurb — Sunday 15 September 2024 17:57

And Speaking of Social Media...

Politics | Government | Journalism | Industrial Journalism | Internet Technologies | Social Media | Facebook | Twitter | Streaming Media | QUT Digital Media Research Centre |

I’ve mentioned some of these already in my previous update, but wanted to collect them together again in a single post too: over the past few weeks I’ve had a burst of podcast engagements on a range of topics relating to social media. Some of these are also in connection with the new podcast series Read Them Sideways that my colleagues Sam Vilkins, Sebastian Svegaard, and Kate FitzGerald in the QUT Digital Media Research Centre have now kicked off – and you may want to subscribe to the whole series via Spotify, Apple Podcasts, or their RSS feed …

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Snurb — Thursday 12 September 2024 14:51

Reflections on Australia's News Media Bargaining Code and Canada's C-18 Bill

Politics | Government | Journalism | Industrial Journalism | Social Media | Facebook | QUT Digital Media Research Centre |

There’s rather a lot going on in Australian policy-making around social media, most of it thoroughly disconnected from evidence, scholarship, and sanity – and I’m sure I’ll have more to say on some of these developments in future posts, too. For the moment, though, here is an update on some ongoing work surrounding the renewed controversies about Australia’s ill-fated News Media Bargaining Code (NMBC), a thoroughly misshapen piece of legislation which sought to force major digital media platforms to hand over some of their revenue to cross-subsidise struggling commercial news media operators.

The inherent flaws in this approach led to …

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Snurb — Thursday 18 July 2024 20:28

Ten Years of the #auspol Hashtag in Review

Politics | Elections | Government | Social Media | Twitter | SM&S 2024 |

And my own paper on ten years of the #auspol hashtag on Twitter is next at Social Media & Society 2024. Here are the slides:

The Twitter That Was: Reflections on Ten Years of #auspol from Axel Bruns
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Snurb — Thursday 18 July 2024 18:39

Explaining the Drivers of Political Homophily in the United States

Politics | Polarisation | Social Media | Facebook | SM&S 2024 |

The next speaker in this Social Media & Society 2024 session is Abby Youran Qin, whose focus is on affective polarisation. She references the famous Adamic & Glance study that showed strong homophily between Republican and Democrat bloggers, respectively, and suggests that this can also be seen as an indication of affective polarisation.

Similarly, there is plenty of evidence of spatial polarisation in the United States, where certain states and counties are regarded as dominated by Republicans or Democrats; this points to a spatial sorting and geographic clustering of political partisans. How might we connect such individual-level homophily and place-level …

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Snurb — Thursday 18 July 2024 18:21

Hijacking Pro-Putin Hashtags at the Start of Russia’s Full-Scale Invasion of Ukraine

Politics | Social Media | Twitter | SM&S 2024 |

The final day at the Social Media & Society 2024 conference begins with a paper by Wujiong Ren, who begins by highlighting the role of social media in accompanying international conflicts. He suggests that the Russian war against Ukraine is the first to fully combine physical and cyberwarfare.

One tool in this warfare is the tactic of hashtag hijacking, where malicious actors flood a hashtag in order to render it useless for genuine uses – and he says that this could represent a zero-sum calculation where hijackers and genuine users of the hashtag compete for public attention. Such hashtag hijacking …

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Snurb — Thursday 18 July 2024 01:33

Correlations between Mass and Elite Polarisation in Turkey

Politics | Government | Polarisation | Social Media | Twitter | SM&S 2024 |

And the final speaker in this session at the Social Media & Society 2024 conference is Doruk Şen, whose interest is in examining elite and mass polarisation from a multi-polar, network perspective. The focus here is especially on Turkey, which at present is dominated by the autocratic AK Parti.

Elite and mass polarisation have similar dynamics, and may be related to each other; mass polarisation is often measured on a simple left-right political scale, but in multiparty systems can be better assessed within a cognitive political network framework, where respondents assess the interrelationships between the various parties and thereby produce …

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Snurb — Thursday 18 July 2024 01:32

Making Sense of US Agencies’ Health Communication Efforts during COVID-19

Politics | Government | Social Media | Facebook | Crisis Communication | Twitter | SM&S 2024 |

The next speaker in this Social Media & Society 2024 session is Nic DePaula, whose interest is in the association between local and regional risk levels and social media use and engagement in the US in the context of COVID-19. This is in the broader context of public health communication on social media, which is now common if unevenly distributed across agencies, due to various internal and external factors.

As public health threats rise in a given area, does social media activity by and engagement with health agencies follow? Two dynamics could be present here: there may be more activity …

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Snurb — Thursday 18 July 2024 01:31

Patterns of Asymmetrical Polarisation in Brazil

Politics | Elections | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | Facebook | SM&S 2024 |

The next speaker in this Social Media & Society 2024 session is Felipe Soares, whose focus is on asymmetric polarisation on Facebook in Brazil. He begins by noting the difficulty in defining polarisation, given the wide range of definitions available in the literature, and points to our work at QUT in developing the concept of destructive polarisation as a way to determine whether the polarisation that we might observe in any given context is in fact a problem at all.

Further, polarisation is often observed to be asymmetric, with one side of politics considerably more extreme than the other. This …

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Snurb — Thursday 18 July 2024 01:29

The Grey Propaganda Discursive Frames of Pro-China Influencers

Politics | Government | Social Media | SM&S 2024 |

The next session at Social Media & Society 2024 starts with Leiyuan Tian, who is interested in pro-China influencers on Twitter. These practice a kind of grey propaganda, part of the overall network of Chinese public diplomacy but not formally representing the Chinese government. How do such influencers present themselves, and what persuasive frames do they employ?

The project conducted a snowball sampling to identify some 20 such Twitter accounts, and examined their profiles and a selection of 300 tweets per account between February 2022 and 2023. Key self-presentation strategies and self-images that emerged from this included authenticity (as cultural …

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Snurb — Wednesday 17 July 2024 23:59

What Transparency Reports Can Tell Us about Platform Engagement with Democratic and Autocratic Regimes

Politics | Government | Social Media | SM&S 2024 |

The final speaker in this Social Media & Society 2024 session is Sergei Pashakhin, whose is in the interfacing between platform companies and political institutions, especially in the context of autocratising regimes. Social media platforms operate around the world, and have to respond to the political and legislative situations in the countries in which they operate. Their transparency reports tend to provide a window into how they do so: these reports cover state requests for content moderation and take-downs, for instance.

Such transparency reports are driven in part by US lawmakers’ concerns about platforms’ arrangements with autocratic regimes (such as …

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