Cardiff.
The next speaker at Future of Journalism 2009 is Andy Williams, who shifts our attention to user-generated content at the BBC, with a study based on interviews with BBC staff conducted in 2007. Andy, too, notes the substantial shift in perceptions towards a more active role for audiences (journalism as less lecture and more conversation), but in practice, journalist/audience roles at the BBC seem to have ossified rather than opened up.
BBC news has wholeheartedly embraced audience content (footage and photos, eyewitness accounts, audience stories); beyond this, however, also lie other forms of user-generated content, including audience comments, collaborative content, networked journalism, and non-news content. To embrace such content, there is a need for a new institutional framework; BBC journalists are now trained in engaging with UGC, and the phrase 'have they got news for us' is emblematic for this.