Challenge Social Innovation 2011

Vienna.
The final speaker in this session at Challenge Social Innovation is Ricard Ruiz de Querol, who begins by noting the major social challenges we currently face; in addition, we also have some very major social media platforms – his interest is in the overlap and connection between them. A third element is the realm of social innovation, which intersects both areas.

Social media is an umbrella term for a wide range of possible tools, platforms, and practices; even individual platforms like Twitter sustain a universe of applications and practices. Where do we start? How can and do developments – social innovations, even – in one corner of that universe gain speed and scale? How can social entrepreneurship gain a Microsoft or Google to support it (without the negative consequences that may come with such an embrace)?

Vienna.
The next speakers at Challenge Social Innovation are Christoph Kaletka, Ricard Ruiz de Querol, and Bastian Pelka, who are presenting nothing short of a manifesto for social media and social innovation. Social media, Bastian starts, are not a technology, but a specific form of using existing technology: a social innovation. Social media is an umbrella term for a rapidly growing set of practices and platforms, which are based around the core innovation of user-generated content as a new social routine.

Social media, then, describe a new communication pattern (a paradigm shift in communication), which replaces finished communicative processes with always-unfinished, collaboratively developed, incrementally evolving outcomes that are developed through bottom-up, collaborative, and distributed processes. Such shifts are in line with the overall shift from the industrial to the knowledge society; in the process, knowledge and content production processes are decentralised. Not least, this changes conventional ideas of ‘quality’, of course.

Vienna.
The next speaker at Challenge Social Innovation is Heidemarie Hanekop, whose focus is on user collaboration with companies. First, of course, such collaborations are importantly enabled by the Web, which makes a broad base of new knowledge publicly available and thereby enables new forms of information sharing and collaboration. This can happen with and without the help of commercial interests – from Wikipedia and open source to Facebook and YouTube.

Such new collaborative spaces are clearly attractive to users, which has also led to the involvement of companies in this space. But user collaboration stands in sharp contrast to the hierarchical organisation of companies and markets, so how can this work? What are the mechanisms that enable user collaboration on a large scale? How do companies adapt these mechanisms for their own purposes?

Vienna.
The next speaker at Challenge Social Innovation is Birgit Blättel-Mink, who focusses on the case of German games developer Crytek (which developed Far Cry, Crysis, and other games), based in Frankfurt, which engages with its users as innovators. The company has some 600 employees distributed across five international studios and two distribution centres; its core product is the Cry games engine.

Crytek’s user community includes casual gamers (on social networks), hardcore gamers (in the Crytek Mycrisis community and other online communities), and modders who generate modified games modules and take part in various specialist communities. Casual gamers are engaged with for marketing and promotion, hardcore gamers participate in quality control, bug reports, and bug fixing, and modders drive user-led innovation.

Vienna.
The next session at Challenge Social Innovation starts with my own paper, on Twitter as a case for social innovation (and the challenges which exist in such a proprietary environment, governed by competing interests). My Powerpoint is below, and I’ll try to add the audio later the audio is online now, too. The full paper is also online here.

Vienna.
The next speaker at Challenge Social Innovation is Agnès Hubert, representing the European Commission. There is a growing interest in questions of social innovation at the European Union, with important preliminary work already underway; a new report has already been published, and further social innovation actions are underway. This brings together a wealth of important but still very fragmented initiatives in the past; social innovation is now becoming a frontline issue for decision-makers at the Commission.

Two major EU policy documents, framing the next ten years, address social innovation: this includes the 2020 directive, promoting inter alia innovation and the reduction of poverty. Social innovation is also embedded throughout a variety of other initiatives contained in the directive. Additionally, the EU budget also features significant financial support for social innovation initiatives; member states will need to identify themes for social innovation, and the Commission will facilitate capacity building in this field. Further, the EU Horizon 2020 research programme will also address social innovation research, and aims to unleash innovation across a number of crucial growth areas.

Vienna.
The last stage of my August/September European conference tour has brought me back to Vienna, where I’m an invited speaker at the Challenge Social Innovation conference. We’ve already has an extensive welcome from the conference organisers and sponsors (even including a fictional videoclip of Joseph Schumpeter himself) – and now we’re moving on to the first keynote of the day, by Denis Harrisson.

He begins by noting that no comprehensive theory of social innovation exists today; the conference addresses this problem. So far, there is more practical than theoretical work which engages with the social innovation context. We need to formulate a conception of social creativity to resolve human and social problems, to deal with the flow of knowledge, ideas, and resources and conceptualise civic society.

Following on from my previous post, here’s an overview of what’s to come. And there’s quite a bit: on Saturday, I’m heading off to Europe again for a series of conferences and research workshops – many of them related to our social media research work at Mapping Online Publics.

First, my colleagues Jean Burgess, Tanya Nitins, and I will spend a week or so at the University of Münster to work with our ATN-DAAD project partner Stefan Stieglitz and his team; we’re collaborating on a project which examines the use of Twitter for brand management. The project will examine how brands perform on Twitter, and how they deal with negative perceptions and other emerging issues; it’s still in its formative stages, so expect to find out more as we get going properly!

From there, Jean and I head on to the European Consortium for Political Research (ECPR) conference in Reykjavik – a massive event, by all accounts; apparently there will be some 2500 delegates all up (hope there’s enough hotel rooms). We’re presenting a paper which examines the role of Twitter hashtags for the formation of ad hoc political issue publics: “The Use of Twitter Hashtags in the Formation of Ad Hoc Publics.” You’ll be able to follow my liveblogging from the conference here on the blog, of course.