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ICA 2010

International Communication Association conference, Singapore, 22-26 June 2010.

Understanding Sociability in Social Network Sites

Singapore.
The next session panel at ICA 2010, on post-convergence, starts with Zizi Papacharissi, whose focus is on sociability on social network sites. She begins by noting questions over whether social networking makes people more or less social; in reality, however, social media are simply integrated into media habits overall. Also, there is a question over whether these new media are more or less social than others - again, in reality, all media are social. Finally, are these online places more or less social? Perhaps the real answer is that online spaces and achitectures have specific social affordances.

Mapping Online Networks between Arab States

Singapore.
The final speaker in this ICA 2010 session is James Danowski, who zooms in on online networking patterns across Arab countries especially. One suggestion here is that Internet network development is a precursor to the development of civil societies - and from 2004 to 2010 there's been a tenfold increase in the number of Internet hosts in Arab countries (with a doubling in the last two years alone). So has the lag between network and civil society development remained the same; is it different between English and Arabic spaces online; can we compare this to the development patterns in telephony networks? Can this be tracked through appearances of key Islamic terms like 'sharia' or 'jihad'?

Changes in Connection Patterns between National Domains

Singapore.
The next speaker at ICA 2010 is Han Woo Park, who shifts our focus beyond blogs, and towards the Web more generally. He begins by highlighting the importance of diachronic studies, and his project undertakes such a study against the backdrop of a growing globalisation of communication networks, balanced by an increasing diversification of communication flows.

The project examined this by taking a longitudinal approach that examines changes in network patterns over time - applied here to global cyberspace overall through a comparison of observations in 2003 and 2009. It used search engines AltaVista (2003) and Yahoo! (2009; it had acquired AltaVista in the meantime) to identify levels of incoming and outgoing links between country-code top-level domains. (For the US, .edu, .gov., .mil, and .us were counted as its ccTLDs, given that .com, .org, and .net are far from US-specific.)

How Sustainable Is Blogging?

Singapore.
The next presenter at ICA 2010 is Jonathan Zhu, and his focus is on the dynamics of blog participation. The big change of Web 2.0 is that it threatens the traditional division of labour in publishing, and that more people can become active participants in online publishing - and many have, but how sustainable is such activity? What predicts whether people who start blogs continue their blogging activities?

In other words, how long do bloggers stay active before quitting? How do we define 'active', how do we measure the duration of their activities? Jonathan conducted a survival rate analysis which took both these questions into account - examining two time windows: a stringent criterion which required blogs to be active at least once per month, and a more lenient one which required a post at least once in six months, to be counted as still operational.

Discussion Networks in the French Blogosphere

Singapore.
The Friday at ICA 2010 starts with the first of two panels on online network mapping (I'll be presenting in the second one, later today). My brilliant PhD student Tim Highfield is the first presenter. His interest is in topical discussion networks in the French political blogosphere: such topical networks comprise sites commenting on specific events or issues, and the links between them. This observation comes out of a larger dataset collected over a longer period of time.

Studying Political Blogs in the Netherlands

Singapore.
Finally we move on to Tom Bakker in his ICA 2010 session, who has undertaken a content analysis of political blogs by citizens. Tom notes that there are a variety of terms to describe this citizen journalism, and that political Weblogs still tend to be seen as an archetype for this field; hence the focus on Weblogs. Who are the people who start such blogs, and what are they doing? Is it really 'everybody', as Clay Shirky has said?

In the first place, though: how do we find them? Tom began by using five blog search engines (Google Blogsearch, Technorati, Blogpulse, Icerocket, and Truthlaidbear) to find active Dutch blogs authored by citizens; these were narrowed down to political blogs by examining how the blogger or blog described themselves, and by checking whether at least two of the last five posts dealt with political topics. For the Netherlands, this ultimately resulted in a list of some 163 blogs - so, hardly 'everybody', but actually a fairly small group.

Attitudes towards Journalism Shield Laws amongst Journalists and Bloggers

Singapore.
The next speaker at ICA 2010 is C.W. Anderson, whose interest is in debates over the US shield law for journalists. Can we see a process of professional boundary maintenance in this (protecting definitions of who is and isn't a journalist)? The shield law debate emerged from questions about what legal protections were available to journalists who were suppoenaed to release information gathered from confidential sources; the law would protect journalists and their sources and grant them immunity from particular forms of prosecution.

Differences in Content between Legacy and Citizen Journalism Sites

Singapore.
The next speaker at ICA 2010 is Salim Al-Habash (?), presenting on behalf of the paper's actual authors. He begins by noting the large number of blogs now in existence; some 44% of online news users have their pages customised to include news sites; 75% of Americans get news via email and social network sites; 51% share their news in this way, and 52% get news from their followers on social network sites. We can also categorise types of blogging: founder/manager (single-authored blogs); hybrid sites (volunteers, part-timers, outside participation); and open sites (overseen by administrators).

Differences between Blog Comments and Letters to the Editor

Singapore.
OK, after my break from proceedings I'm back for my final ICA 2010 session today, which starts with Donna Stephens. She begins with the view that one of the functions of the media is the civic exchange of ideas - orchestrated for example through the letters to the editor pages. Today, blogs have taken over some of that role, and enabled a more instant form of feedback and conversation - however, they are also different: more anonymous, better controllable by the poster, and more immediate.

Also, few people write letters to the editor, while opinion exchange through blogs may happen at a greater volume or continue for longer than in the mainstream media. Blogs no longer follow the media agenda, too, but occasionally set it as well. But what is the difference in content between the two? This study compared letters to the editor to an Arkansas newspaper with comments on the general blog of another statewide newspaper, in each case relating to an (at first secret) $300,000 bonus payment for the University of Central Arkansas president Lu Hardin, and the events following these revelations through to Hardin's resignation.

Personal Bloggers' Perceptions of their Audiences

Singapore.
The final speaker in this ICA 2010 session is David Brake, who introduces a simple blogging communication model: the blogger is utilising their Weblog as a tool for reaching a global audience. However, this is likely to be too simplistic - especially for highly personal Weblogs -, and it is necessary to investigate more closely how bloggers themselves see their interaction with their readers. David conducted a range of surveys and interviews with some 150 bloggers in the UK to explore this.

In an interaction with others, we tend to be conscious of the effect of our communication on others so that we can refine it and enhance its effect. Bloggers could do so for example by looking at their site stats, but didn't appear to be very interested in doing so; indeed, bloggers in David's study tended to assume that nobody would read their posts anyway, and expressed surprise when they did receive reader responses.

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