The next plenary speaker at CMPM2014 is Jennifer Lees-Marshment, who reflects on the development of political marketing and management. This field focusses on how political actors and their staff use management tools and concepts to achieve their goals. This is not just about seeking votes, but also about driving certain issues and agendas, developing a political profile and image, and it is about governing as well as campaigning.

The scholarship of political marketing no longer just researches what voters want, but also explores how they might be involved in political processes, how long-term relationships can be built, and how internal marketing to the party faithful should be conducted. There are also questions about long-term, mutual, interactive communication relationships, and an expansion of these questions from campaigning to policy delivery and leadership in government.

The next speaker at "Compromised Data" is Joanna Redden, whose interest is in government uses of 'big data', especially in Canada. There's a great deal of hype surrounding 'big data' in government at the moment, which needs to be explored from a critical perspective; the data rush has been compared to the gold rush, with similarly utopian claims - here especially around the ability for 'big data' to support decision-making and democratic engagement, and the contribution 'big data'-enabled industries can make to the GDP.

But how are 'big data' actually being used in government contexts? New tools and techniques for the analysis of 'big data' are of course being used in government, but how these affect policy decisions remains unclear. Social media analysis is similarly being used for public policy and service delivery; sentiment analysis is used for some decisions around law enforcement and service delivery, but adoption to date is slow.

The next speaker in our AoIR 2013 panel on crisis communication is Andres Monroy-Hernandes, who focusses on emergency responses in the current Mexican drug war. Traditionally, emergency information has been disseminated by government officials and the media, but this is not necessarily the case in Mexico, due to the scale of civil disorder in the country: journalists and government organisations in northern Mexico are essentially operating under a self-imposed news blackout due to the pressure they feel from the druglords.

Instead, social media are increasingly adopted for information: citizens in lawless areas are warning each other of "risky situations" (shootings, bombs, etc.), with hashtags like #mtyfollow emerging as the mechanisms to collate such warnings. A kind of "narco language" is also emerging - for example for kidnappings, dead bodies, etc. - and the occurrence of such language is correlated with the murder rate in specific areas, and with the magnitude of specific events.

Canberra.
The final speaker in this DHA 2012 session is Julie Freeman, whose interest is also in online political participation; her focus is on the City of Casey local government authority in Victoria, comprising a population of 256,000 citizens served by 11 councillors. How are online tools and platforms used in local government in this case?

Casey has its own council Website, of course, as well as a Twitter and Facebook presence (which is mainly used to disseminate media releases), the civic networking site Casey Connect (a council-provided platform for local clubs and associations to present themselves, at arms’ length from council) and the civic consultation facility Casey Conversations (a PhD project which offers discussion boards on key advocacy issues, without direct council involvement in the discussions).

Berlin.
I’m chairing the next workshop at the Berlin Symposium, which features a paper by Viktor Mayer-Schönberger and Zarino Zappia. Zarino starts us off by highlighting the Obama administration’s statement that government should be transparent, participative, and collaborative – and a number of open data sites by governments and non-government have now been set up.

But where is the research into how this material has been used, by whom, why, and with what results? Will such re-routing of information flows bring about a democratic renaissance, or will we see the rise of intermediaries who wield new forms of power? To address some of these issues, Zarino and Viktor have begun to map the new field.

Berlin.
The second keynote at the Berlin Symposium this morning is by Philipp Müller, who will argue for the idea of ‘open statecraft’ in a networked world. He suggests that our world has become ‘unfiltered’ through the move from mass to networked and social media; the appropriate description for this is not simply many-to-many or few-to-few media, but n-to-n media, where all sorts of power games in pursuit of communicative impact, visibility, and success take place.

There are also some cognitive lags here – we’re missing a framework that allows each of us to work in these worlds, much as we once learnt, slowly and with difficulty, to live in the industrialised and mass media worlds. Historical analogies are 1386 – where lances as a military technology were first used to undermine warfare based on mediaeval knights, and in the process undermined the knighthood system overall; 1518, when Martin Luther became the first blogger, using the new technology of the printing press, and a church door, to initiate some 150 years of governance crisis; and 1927, when Bertolt Brecht pursued ‘radio theory’ and considered the development of audience-driven backchannels to radio as well as theatre plays.

Berlin.
The second day of the Berlin Symposium begins with a keynote by Rebecca MacKinnon, who begins with the story of an arts installation, the Berlin Twitter Wall, which reflected on the fall of the Wall in 1989 through the medium of Twitter. As it happened, though, the hashtag #fotw (fall of the wall) was taken over by Chinese Twitter users, protesting against the continuing censorship in China; this cold war view of state censorship as an ‘information curtain’, and of digital media as the samizdat of the day, continues to permeate today.

But this ‘iron curtain 2.0’ view of the Internet has also been criticised – there are more complicated problems that mere barriers to access, and more complex divisions than those commonly perceived to exist between ‘authoritarian’ and ‘democratic’ countries. We may be succumbing to historicism, even to technological determinism, blinding us to what’s actually going on. Where, in fact, are we going, then?