Finally for this session and for ECREA 2016, Richard Fletcher directs our attention to the question of paying for online news, drawing on a six-country study of online pay models. Such models have been a major concern in the industry for a long time, but have remained elusive; there are also few findings in the research that are consistent across different national media systems.
When newspapers went online in the mid-1990s, they decided that there was a need to make online news available for free in order to grow their audiences and eventually convert them into paying customers; this …