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Snurb — Thursday 20 October 2022 18:17

The Importance of Staying Silent on Social Media

Politics | Social Media | ECREA 2022 |

The next speaker in this ECREA 2022 session is Liz Solverson, who asks why the majority might remain silent on social media, with a particular focus on why young adults remain silent on political topics on social media. Liz worked with focus groups of young adults, exploring how they used social media for political and general purposes, how they experienced their relationship to political expression, and what they understood as good citizenship.

General explanations for non-participation in political debate is a sense of low internal efficacy: people feeling that they have insufficient skills to express themselves. Additionally, they may fear …

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Snurb — Thursday 20 October 2022 18:16

Hostile Media Perception and the Spiral of Silence

Politics | Journalism | Social Media | ECREA 2022 |

The next speaker in this ECREA 2022 session is Marius Gerads, whose focus is on integrating hostile media perception into Spiral of Silence theory. People with such perception see the media tenor as dissonant with their own opinion; this leads them to perceive themselves as being in the minority, and Spiral of Silence theory thus suggests that these people would fall silent. But this isn’t what we can now observe; rather, many people with such perceptions are highly vocal in their media critiques.

Spiral of Silence theory focusses on the climate of opinion, and Noelle-Neumann originally suggested that this can …

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Snurb — Thursday 20 October 2022 18:15

Resurrecting Spiral of Silence Theory

Politics | Social Media | ECREA 2022 |

For this first morning of ECREA 2022 proper, I’m starting with a session that explores the idea of the Spiral of Silence, and we start with a paper by Christiane Eilders. She begins by noting the importance of public opinion expression as a prerequisite to the public deliberation. Spiral of Silence theory then asks under what conditions people fall silent and refrain from expressing their opinions, and how that affects public opinion; the point here is not actually silence, though, but the expression of other opinions that lead people to believe that their own views will be unpopular.

So what …

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Snurb — Thursday 20 October 2022 02:34

Towards Global Impact for Scholarly Impact: The Case of Global Kids Online

Politics | Government | Internet Technologies | ECREA 2022 |

After a very enjoyable pre-conference on social media election campaigns, it’s now time for the main event to start: Sonia Livingstone’s keynote will open the ECREA 2022 conference, the first in-person ECREA conference since 2018, and the first in a Nordic country. Sonia’s focus, and indeed that of the conference overall (the overall theme is “Rethinking Impact”), is on the pathways to impact for scholarly research, with particular focus on scholarly engagement with the United Nations.

The UN buildings in Geneva are impressive, intimidating, and often empty. Entering the UN compound remains unusual for researchers; yet the UN Committee …

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Snurb — Wednesday 19 October 2022 19:41

Social Media Campaigning in the 2022 Australian Federal Election

Politics | Elections | Government | Social Media | Facebook | Twitter | ECREA 2022 |

If it’s Wednesday, this must be Aarhus, and I’m at the ECREA pre-conference on Digital Election Campaigning Worldwide, organised by the DigiWorld research network. Today, my QUT DMRC colleague Dan Angus and I presented our paper with Ehsan Dehghan, Nadia Jude, and Phoebe Matich on the use of social media during the 2022 Australian federal election campaign. Here are the slides:

Independents’ Day? Political Campaigning on Social Media in the 2022 Australian Federal Election from Axel Bruns
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Snurb — Friday 14 October 2022 01:03

The Dangers of Datafication

Produsage in Business | Internet Technologies | 'Big Data' | Social Media | NMRC 2022 |

The sessions at this Norwegian Media Researcher Conference are organised in the form of particularly constructive feedback on work-in-progress papers – which is great as a format, but doesn’t lend itself particularly well to liveblogging. So, I’ll skip forward right to the next keynote by Raul Ferrer-Conill, whose focus is on the datafication of everyday life. This is something of a departure from his previous work on the gamification of the news.

He begins by outlining the datafication of the mundane: the way people’s social action – as well as non-human action, in fact – is being transformed into quantifiable …

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Snurb — Friday 14 October 2022 01:01

Talking Polarisation in Stavanger

Politics | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | Echo Chambers and Filter Bubbles | Facebook | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Evaluating the Challenge of ‘Fake News’ and Other Malinformation (ARC Discovery) | NMRC 2022 |

If it’s Thursday, this must be Stavanger, and the Norwegian Media Researcher Conference. I’m here on the invitation of the excellent organisers Helle Sjøvaag and Raul Ferrer-Conill to present the opening keynote, which broadly outlines the agenda of my Australian Laureate Fellowship and aims to move us beyond seeking easy explanations for the apparent rise in polarisation merely in technological changes (“it’s social media’s fault”; “we’re all in echo chambers and filter bubbles”), and to instead explore research approaches that enable us to understand why hyperpartisans are so willing to engage with and share deeply polarised views that even …

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Snurb — Saturday 8 October 2022 05:29

A Busy End to the Year

Politics | Elections | Travel | Gatewatching and Citizen Journalism | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | QUT Digital Media Research Centre | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Evaluating the Challenge of ‘Fake News’ and Other Malinformation (ARC Discovery) | Conferences | AoIR 2022 | ECREA 2022 | NMRC 2022 | General Teaching Work |

As you are reading this, I’m probably in Zürich. Or in Stavanger. Aarhus. Hamburg. Dublin. Passau. Berlin. Vienna. The last few months of 2022 are going to be very busy.

But first things first: since the start of September, I’ve been in Zürich, on a semester-long guest professorship at the Institut für Kommunikationswissenschaft und Medienforschung (IKMZ) at the University of Zürich. We’d originally started planning this in 2019, but COVID-19 and the associated border closures put paid to that idea, and my hosts here have been able to keep the idea alive until now – so here I finally am …

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Snurb — Thursday 12 May 2022 02:02

Following the 2022 Australian Federal Election … from Italy

Politics | Elections | Government | Travel | Social Media | Facebook | Twitter | QUT Digital Media Research Centre | Conferences |

I’m on my first conference trip since COVID hit, and currently at Konrad Adenauer’s old summer residence Villa La Collina in Cadenabbia, Italy, where we’ve just concluded the Digital Campaigning in Dissonant Public Spheres symposium ahead of the massive International Communication Association conference in Paris later this month. Many thanks to Ulrike Klinger and Uta Rußmann for organising the event, and the Adenauer Foundation for hosting us.

On behalf of my QUT Digital Media Research Centre colleagues Dan Angus, Tim Graham, Ehsan Dehghan and myself I presented a first take on social media the 2022 Australian federal election at this …

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Snurb — Monday 31 January 2022 16:18

Two More Presentations from 2021

Politics | Journalism | 'Big Data' | Social Media | Facebook | Social Media Network Mapping | ARC Centre of Excellence for Automated Decision-Making and Society | Conferences |

Before we launch properly into 2022 and the new Australian Laureate Fellowship that will be the main focus of my year, I need to close the loop on two more talks I presented just before my summer holidays in December, and which are now online as videos.

On 26 November 2021, I had the pleasure to present some thoughts on Facebook’s week-long blanket ban of news content in Australia in an invited presentation at Griffith University’s Centre for Governance and Public Policy. My sincere thanks to Max Grömping and the rest of the CGPP team for hosting me. The talk …

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Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Creative Work

Brightest before Dawn (CD, 2011)

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Lecture Series


Gatewatching and News Curation: The Lecture Series

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