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The next session at Social Media and Society starts with Sílvia Majó-Vázquez, whose interest is in the role and positioning of legacy news media in social media spaces, for the particular context of Spain's media ecology. Some legacy news media have recognised their own difficulties in engaging with the online space; some are significantly decreasing their offline activities and therefore need to improve their online services by comparison.

To what extent are new outlets recognised as prominent sources of information by other news providers, then; to what extend do they act as information brokers, even? This addresses two dimensions of …

The final speaker in this Social Media and Society session is William Housley, whose interest is in the role of social media as disruptive technologies: they affect how we organise ourselves in our social relations, and how these social relations are captured through big data on social media activities. This has a strong temporal dimension, recognising the dynamics of change over time.

We could think about social media in terms of colonisation: how are they having an effect on everyday life, for instance; how do they give rise to new forms of labour; what are the temporal aspects of social …

The next speaker in this Social Media and Society session is Karen Gregory. Her past research has been with esoteric practitioners in New York City, in the wake of the global financial crisis: these were women who learnt tarot card reading as a new profession in an unstable job market. Tarot itself can be understood as a social medium: it was played by nobles in the 15th century as a game that enabled social interaction; it is used today as a self-help technique that serves as a social commentary and 'has a bit of Facebook built into it', Karen suggests …

Helen Webb starts off the next session of Social Media and Society, and begins by suggesting that social media have a transformative capacity for social research as well. To begin with, social media research challenges established conceptual and methodological approaches: they enable us to explore and revise existing theories of social interaction and self-presentation, for instance; or to review patterns and sequences of interaction in order to develop new views on conversational processes.

Second, social media research also tends to introduce greater interdisciplinary and postdisciplinary dimensions. The challenge here is that the fields we are based in do not …

It's the final day at Social Media and Society, and today's keynote is by Helen Kennedy. She's beginning with the question of how data make us feel: and it is a question that reflects the power of data, of metrics, in an environment where such data have become ordinary and everyday. As data mining becomes more commonplace, new data relations emerge, and these are increasingly characterised by emotion as much as by rationality. This represents a desire for numbers, and points to some of the contradictions that include a hunger for as well as a criticism of numbers. How …

Next up at Social Media and Society is Jacob Groshek, whose interest is in new modes of journalism on social media. Journalism has traditionally been operating through gatekeeping, deciding what news is being published to their audiences and what news do not. This is still a key mechanism in digital networks, but increasingly redesigned to adjust to the multitude of senders and receivers that are now present in online spaces. All of us are now potential gatekeepers, making our own decisions about what to publish and what to ignore.

How does this situate the traditional media gatekeepers in this new …

OK, so I'm afraid I missed the first paper by Ching-ya Lin in this Social Media and Society session on journalism and propaganda because I was talking to one of the poster presenters. The second speaker is Ebru Kayaalp, who takes an actor-network theory approach to the study of the propaganda wars between the U.S. and ISIS.

The focus in existing studies is very much on how terrorists use and exploit social media technologies for their purposes, and how this can be opposed. This positions the Internet and social media as a tool, as a device, and these studies build …

The final speaker in this Social Media and Society session is Moses Boudourides, who presents a study of the affective publics on Twitter surrounding the European refugee crisis and the Paris terrorist attacks. The project tracked some twenty keywords and hashtags relating to the refugee crisis, capturing a substantial volume of tweets that were further processed using Python.

The volume of activity was affected by a range of external events, from the Paris terror attacks through the New Year's Eve sexual assaults reported in Cologne to the Eidomeni camp crisis and the Brussels bombings – but not all of these …

The third speaker in this Social Media and Society session is Alexia Maddox, whose interest is in the study of online discussions of illicit drug use. Illicit drugs are a stigmatised topic, which has pushed discussion into more permissive spaces such as social media. In Australia, there has been a renewed push to legalise medicinal marijuana, which has increased the volume of discussions about the drug, and this provides the current context for this study.

The project, then, aims to explore the dynamics of the discussion about marijuana on Twitter in Australia, and especially also to identify the key actors …

The next speaker at Social Media and Society is Christopher Mascaro, whose interest is in 'big data' on political communication online. Political discourse studies have traditionally been restrained by geographic and social access, and 'big data' from online activities can overcome some of these barriers; it also introduces some new limitations that must be considered, however.

Christopher's focus is on the 2012 U.S. Presidential Election: how do networks form around the political issues being discussed on Twitter during the campaign? The dataset was generated using TwitterZombie running on Amazon Web Services, tracking an extensible range of hashtags, user handles, and …