The third paper in this ANZCA 2017 session is by Stephen Harrington, Tim Highfield, and me, and I'm including our presentation slides below. We explore the #milkeddry campaign initiated by Australian news entertainment TV show The Project.

The Project, which has been running on Network Ten since 2009, combines panel discussion on current news and entertainment matters with celebrity interviews and comedy; it is influenced in part by overseas formats addressing a young adult audience, like The Daily Show, but also clearly distinct …

Up next at ECREA 2016 are Oliver Hahn and Isabelle Brodeßer, whose interest is in the emergence of social media editors in German TV newsrooms. Such editors do not generate content, but are tasked with identifying user-generated content on social media that can be introduced into the broadcast news coverage. But there are problems here with verification, as well as with the identification of the original authors of such content, both of which are very important in news contexts.

Right now there is no adequate definition of this role, however; the job title itself may also vary considerably. What characterises …

The second ECREA 2016 keynote this evening is by Sabina Mihelj, who begins by acknowledging the substantial growth in eastern European media research, which has challenged and surpassed Cold War frameworks. We now have a better understanding of how the Cold War affected media and communication in east as well as west, and there is much in this history to be optimistic about.

But the ground has shifted again: several European countries now no longer want to be part of a democratic Europe, and the United States have just democratically elected a leader who actively opposes many democratic principles. The …

The next speakers at AoIR 2016 are Daniela Ibarra Herrera and Johann W. Unger, whose focus is on second-screen engagement with Chilean political talk shows. These shows often show tweets on screen, and promote their own hashtags as a form of engagement. There are current constitutional problems in Chile, as a hangover from the Pinochet dictatorship, and there are also ongoing issues with political corruption; this means that there is considerable engagement with current political debates.

Second-screen engagement with politics points to the everyday relevance of politics, and introduces some shifts to frontstage/backstage distinctions in politics; what emerges here is …

The next speaker in this AoIR 2015 session is Nicole Hentrich, who shifts our focus to the problem of geoblocking in accessing televisual content online. Such Internet content is still controlled on a geographic basis; the Internet is thus not experienced the same by everyone, on both an individual, regional, and national basis.

Even when new services enter a local market – as Netflix did in Australia earlier this year – these issues do not go away. Netflix became officially available in Australia in March 2015, though some 200,000 subscribers had already been using it through VPNs – more than …

The final presentation for AoIR 2015 is by Dayna Chatman and Kevin Driscoll, whose focus is on the communities and modes of social TV engagement with specific television texts. Their focus here is especially also on "black Twitter", a particular subset of the US Twitter population that has emerged in recent years: black American users on Twitter have been identified as a distinct group.

But black Twitter is actually a discursive phenomenon that is driven predominantly but not exclusively by black users in the US. The existence of this black Twitter community was detected especially through Twitter's trending …

The next speaker in our AoIR 2015 panel is Jonathon Hutchinson, who zooms in to a specific transmedia programme screened by the Australian Broadcasting Corporation, #7DaysLater. The premise of the show is to create comedy programming within seven days, and to incorporate social media engagement practices into the show.

Such viewing is more than just subsequent watercooler discussions – it's about viewer co-creation practices. The challenge is to break through the noise barrier on social media, and to find the techniques for encouraging audience participation, especially in the context of a public service broadcaster.

Audience engagement must be a …