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Copenhagen.


The final session on this second day of COST298 starts with Inge Røpke and Toke Haunstrup Christensen, whose interest is in the environmental impact of ICT use. What new environmental threats are likely to emerge from current trends? This research was conducted through in-depth interviews with Danish users, and found pervasive, creative, and diversified ICT uses.

ICTs can be used for a wide range of activities, and are now integrated in almost any form of everyday life - this is different for example from the Hungarian example which we heard about earlier today, where being online is still an activity in its own right, rather than a condition for participating in a range of more specific activities. Inge now runs through a number of examples demonstrating the pervasiveness of ICTs - Webcams to monitor rooms, computers to monitor exercise activities, community email newsletters and Websites, and so on.

Copenhagen.


Finally for this COST298 session we move on to James Stewart; his interest is in how we create place and space, especially in the context of using personal ICTs (pICTs). This also ties into the question of user co-creation, of course, especially where it is looking forward towards future uses. The research project took place here particularly in the context of branded meeting places - locations which were clearly marked as governed by an established brand (e.g. Starbucks, McDonald's).

Some interesting activities here included linking online and physical spaces, and connecting with Twitter and Facebook in order to enable group interactions. The 'virtual' and the 'real' are increasingly blurred in the process; in practice, they are linked by electronic gateways. The idea of tagging emerged as a very important practice in this (tags understood here as anything from metadata tags to signs, logos, stamps, barcodes, and much more) - we appropriate the world by tagging, and we can see our and others' tagging activity for example in map-based representations.

Copenhagen.


The next speaker in this COST298 session is Simona Isabella. She notes how the mobile phone as a technology that crosses public and private spheres can be seen as an embodiment of contemporary society. Overall, the meaning technological artefacts assume depends on internal technical as well as external social factors; technologies are socially shaped, within the constraints imposed by technological possibilities, and may ultimately even be domesticated - but in different ways by different groups.

Mobile telephony history shows these developments: in Japan, for example, the humble pager evolved into a medium for interactive text communication, while the landline picture phone in the US failed because of concerns over privacy. Today, the emerging broadband society can be described as a society of perpetual contact; the mobile phone embodies and enacts this. By adding Internet access features, it transforms telephony from one-to-one to one-to-many; additionally, the use of social networking sites through mobile devices heightens the always-in-touch nature of contemporary society.

Copenhagen.


Eva Törnqvist is the next speaker at COST298, who highlights a specific form of user-led, bottom-up innovation in the use of mobile phones: by birdwatchers in Sweden. Traditionally, this community has used other tools to disseminate information about where to see rare birds: for example sticking paper signs on the back of a road sign, later on using answering machine and pager messages (to the point where they clogged the phone lines in small Swedish towns to breaking point).

Today, a community called Club 300 (as in, at least 300 recorded sightings of rare birds) uses mobile phones to share their knowledge. The switch to mobile phones also allows for the transmission of substantially more information (bird pictures and sounds), and connection with other services (such as road directions). Similarly, the Swedish Association for Hunting and Wildlife Management now also share their wildlife and hunting pictures and videos on the Web, as well as through mobile phone services.

Copenhagen.


The post-lunch session at COST298 starts with Hanne Westh Nicolajsen, who focusses on users as co-innovators. This is in the context of CAMMP (Converged Advanced Mobile Media Platforms), which sounds not unlike aspects of our Smart Services CRC. Such research is driven by convergence between the Net, digital TV and radio, and 3G mobile technologies. How can users be best involved in the design of rich mobile media services for the future?

Approaches to this are based on a living lab model (providing a real context to technology use, focussing on the medium to long term, engaging in participatory design, and involving multiple stakeholders), which also means aiming for creativity (through employing creative methods, engendering trust in the process to encourage wild ideas, and basing creative processes on existing knowledge of what is possible through technology).

Copenhagen.


Finally now in this COST298 session we move on to Enid Mante-Meijer. Her interest is in the adoption of ICT innovation, which is a policy goal, for example, in the European Union especially in the context of broadband Internet access. What is innovation in the broadband society, though; what are the roles of push and pull factors; what helps or hinders innovation?

Innovation may be revolutionary, radical, or incremental; it is a concept relative to what exists already. Creativity plays an important role in adoption, as does the social context, and adoption may take time. Adoption is driven by push and pull factors, and Enid has examined examples for both as well as examples which show both elements. Online income tax forms or the new health system in Holland were clearly pushed by government decisions, for example, even in the face of user opposition; the adoption of digital TV in Flanders, on the other hand, was driven by both government and industry push and market pull, as was the adoption of Internet fridges in Denmark (!); use of mobile phones to network birdwatchers in Sweden, finally, was driven entirely by the birdwatchers themselves.

Copenhagen.


The next speaker at COST 298 is Philip Ely. He notes a long history of DIY activities; in the UK, for example, some 63% were involved in DIY activities in 2004. Digital DIY (d-DIY) is less visible - a process of customising and modifying, installing and reinstalling our electronic technologies, especially in the context of residential moves - that is, of often substantial life changes. In the process, people reconfigure their existing technologies.

This area has been underresearched so far. There is little observation, for example, of gender or socioeconomic differences, or from any other disciplinary perspectives. Philip observed the activities of a hobbyist computer group involved in building their own computers, and established a technology biography of a number of the group members - all of them middle-class white males, incidentally - but points out that mutatis mutandis such practices exist throughout society. Philip also conducted an autoethnography of his own d-DIY practices following a major life change of his own.

Copenhagen.


The next COST298 speaker is Ágnes Urbán, who wants us to move beyond innovators and early adopters in studies of Web 2.0 and other innovative developments. This builds on Rogers's diffusion theory and its extension in the context of new communication theory (network effects, user-led diffusion of ideas).

In Hungary, 41% of the population used the Net in 2007; another 7% have access to computers, but are not online. The rest of the population lag behind in technology adoption. What are the incentives and obstacles to their Internet usage, then? The study divided its focus on non-users with positive attitudes towards ICTs, non-users with negative attitudes, and light users who use computers and the Net,but have no access at home.

Copenhagen.


The next COST298 speaker is Serge Proulx, whose interest is in forms of user contribution in Web 2.0. Here, users are voluntary contributing en masse to create large amounts of content, and this is increasingly harnessed by corporations as value added to their services. Why are users so ready to contribute in this way - are they voluntary participating in a new form of information capitalism, and expropriating the social link put in the service of the economic sphere of production, and/or are they participating in the emergence of a new form of individualised mass media, a form of symmetric media which may empower users through the social capital they construct, potentially leading to the creation of a more participative democracy?

Copenhagen.


The next session at COST298 begins with a paper by Eva van Passel, whose focus is on open and dynamic archives. Digitisation and digital preservation are increasingly seen as important strategies to safeguard audiovisual heritage - but the digital versions of such audiovisual materials are often almost as fragile as the original materials, due to changing standards. In Belgium, the BOM-Vlaanderen project drives some of the thinking on these issues - and it is especially interested also in incorporating user wants and needs into its process.