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Snurb — Monday 7 December 2009 10:36

Social Media Volume 2: User Engagement Strategies

Produsage Communities | Produsers and Produsage | Smart Services CRC | Produsage in Business |

I'm very happy to report that the second part of my Social Media report for the Smart Services CRC has now been released, again under a Creative Commons licence. Volume 1 is still available here, and provides a general overview of the state of the art in social media; in doing so, it also points to a number of key social media sites which represent important developments in the field.

Volume 2 is divided into two parts: Part 1 offers background information that is crucial to the development of an understanding of how communities work and what motivates their participants to contribute, while Part 2 converts that understanding into a series of strategic recommendations for profit and non-profit organisations aiming to develop a presence within the social media environment. There is probably nothing here that will surprise long-time followers of social media developments - instead, the report aims at those individuals and organisations who feel the need to develop social media strategies, but have yet to establish a full understanding of what makes online communities tick, and of how to engage with them.

» continue reading...
Snurb — Monday 23 November 2009 17:25

Two New Book Chapters on Produtzung

Politics | Government | Produsage Communities | Produsers and Produsage | ZMI 2008 | Prosumer Revisited 2009 |

I haven't yet had a chance to note my latest two book chapters on produsage here - both in German, and following on from conferences in Germany which I spoke at in 2008 and 2009:

Prosumer Revisited

The reader Prosumer Revisited, from the Prosumer Revisited conference which I attended earlier this year, contains my chapter "Vom Prosumenten zum Produtzer", which argues that the 'prosumer' is no longer a useful term to describe the changes in participation and content creation which are occurring today, and provides a concise overview of produsage, or Produtzung, as an alternative. Probably a little more clearly than I did in my conference presentation itself!

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Snurb — Tuesday 10 November 2009 18:09

Remembering the Fall of the Wall

Politics |

Twenty years ago to the hour I sat in an army bus of the (West) German Bundeswehr in the town of Dannenberg, stuck in a traffic jam caused by (East) German Trabis exploring their new-found freedom to travel. My unit was posted right on the border to the East, charged with listening in to radio communications of the East German and (more importantly) Soviet forces in the GDR, and we were on the way to our radio tower, but that morning we felt extremely redundant. Sitting in traffic that morning - a most unusual experience in sleepy Dannenberg -, stared at from below in our olive-green whale of a bus by the disbelieving eyes of our long-lost compatriots, remains my most vivid memory of the day after the Berlin Wall (and all of the walls separating the two German states) opened. Five years ago I published my memories of that time.

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Snurb — Tuesday 3 November 2009 17:46

New Reviews of the Produsage Book

Produsers and Produsage | Publications |

(Crossposted from Produsage.org.)

I'm delighted to note that three new reviews of my book Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage - by Verena Laschinger, Alan Razee, and Erin Stark - have been published over at the Resource Centre for Cybercultural Studies. RCCS editor David Silver kindly also asked me to provide a response to these reviews, which point to a number of further avenues for research into the produsage phenomenon that I hope many of us who work in this field will pursue.

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Snurb — Tuesday 27 October 2009 18:19

Blog Mapping and Beyond...

Politics | Produsage Communities | Produsers and Produsage | Social Media Network Mapping | Produsage in Business | New Media and Public Communication (ARC Discovery) |

It's been a good week already - on Monday I've received notice that we've been successful with a major research grant application in this year's ARC Discovery round. The three-year project for which we're receiving $400,000 from the ARC, with my esteemed colleague Jean Burgess as the postdoc researcher, will extend the existing work on blog mapping which I've been engaged in for the past few years and take it to a new level - beyond capturing 'only' what happens in the Australian political blogosphere, we'll be working to get a much more comprehensive picture of Australian public …

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Snurb — Sunday 11 October 2009 07:17

The Impact of Design Features on the Social Network Formations on Twitter and Plurk

Produsage Communities | Internet Technologies | AoIR 2009 |

Milwaukee.


The final speaker of this final session at AoIR 2009 is Raquel Recuero, who shifts our focus to Brazil and its adoption of Twitter and Plurk (another micromessaging tool, but one which has a horizontal rather than vertical logic and enables replies within the message - Google Wave-style, it seems). How is the appropriation of these different social network sites influenced by the conversations that these platforms enable; how do the conversations reveal different types of social networks?

Raquel's study examined the conversational structures in these sites using social network analysis, but also engaged in content analysis and ethnographic research. Of the two sites, Plurk makes it easier to track continuing conversations, but there is less multimodality; there are often more participants to conversations and more recurrent participants (at an average of nine), conversations are more coherent and synchronous, and extend over more conversational turns (at an average of 15). On Twitter, the process is more disruptive - it is difficult to keep track of conversations, and they are less synchronous; conversations have an average of only two turns, and indeed there are fewer conversations in the first place, with fewer participants (at an average of two).

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Snurb — Sunday 11 October 2009 07:12

Fighting Gender Stereotypes in the Polish Blogosphere

Politics | Blogs and Blogging | AoIR 2009 |

Milwaukee.


The next speaker at AoIR 2009 is Katarzyna Chmielewska, whose focus is on Polish-language blogs, especially by Polish women. In 2006, an advertising agency created a controversial public service advertisement in Poland that was featuring a hospital delivery room with a birthing scene during which a vacuum cleaner is born, to suggest that too often consumer lifestyles are preferred to having children; this was highly controversial in Poland and was seen as emblematic of the then ruling coalition's ultra-conservative 'family values'.

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Snurb — Sunday 11 October 2009 07:08

Gender and Race Differences in Email Use for Family Purposes?

Internet Technologies | AoIR 2009 |

Milwaukee.


The next speaker at AoIR 2009 is Briana Fox, whose interest is in how gender and race shape family email networks. Are there perceivable differences in how families email amongst themselves that can be explained through such factors, and in the perception of such networks by families from different backgrounds? There is a perception that email in general serves to distance families, that there are no good social relationships which can be conducted through it, or that by contrast the multiple media now available for communication strengthen family ties. Further, gender-based studies show that women email more and rekindle old friendships and relationships; they are also more responsible in general for managing family relationships. Finally, there is very little information on the impact of race on online communication patterns, beyond observations of a general digital divide (at least still in the early 2000s) which makes white users more likely to be online.

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Snurb — Sunday 11 October 2009 07:04

Twitter as a Technology of Immediacy

Internet Technologies | AoIR 2009 |

Milwaukee.


The first speaker in this final session at AoIR 2009 is Taina Bucher. She argues for an understanding of Twitter as a technology of immediacy - in this case, of immediacy in time, enabling users to cease the time and take action. Our being in time is characterised by the scarcity of time in the 24h society; Twitter reacts to that by encouraging short messages and resourceful communication that give shape to concise messaging.

What does such a communication tool indicate about the society of which it is a part? It claims to be a service that enables users to share and discover what is happening anywhere in the world; this is a technology of immediacy for mediating the momentary and immediate. This can be explored in the context of the status update box: a box for writing, for filling in and creating moments.

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Snurb — Sunday 11 October 2009 05:22

Political Discourse from Truth to Truthiness

Politics | Government | Produsage Communities | Journalism | Gatewatching and Citizen Journalism | AoIR 2009 |

Milwaukee.


The final keynote of AoIR 2009 is by Megan Boler, editor of Digital Media and Democracy: Tactics in Hard Times. She begins by noting the shared sense of aporia at the conference. What do we do as we face the rapidly changing environments of social media - do we feel let down by the Internet, do we daily have to renegotiate the changing visage of the Internet? Megan is particularly interested in exploring this in the context of war, and especially the war on terror - so much especially of the material produced from critical perspectives is dismissed as noise here, so how do we make what we feel is important audible and visible? (To illustrate this, Megan shows a video compiling the repetitive use of certain keywords - September 11, Saddam Hussein, war on terror, terrorism - by US leaders.)

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Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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