Singapore.
The next speaker in this session at ICA 2010 is Se Jung Park, whose focus is on the use of the Korean social networking site Cyworld by politicians. South Korea is a leading country for Internet access, of course, but sites like Facebook and Twitter are not very popular; YouTube, in fact, is partially censored. So, Cyworld is the main space for social networking - including for politicians.
The present study examined the comments left on the Cyworld 'mini-hompys' of Korean politicians during April 2008 and June 2009; from the total number, some 200 comments from each politician's space were randomly selected, and a semantic sentiment analysis was then conducted. There were obvious spikes in commenting during the recent mass protests against the reintroduction of US beef imports.