The third speaker in this AoIR 2018 session is Harsh Taneja, who promises to present an alternative history of big data. At present, many big data datasets are highly platform-specific, such data can generally be accessed via platform APIs or scraped from platform Websites. But big data research existed before the Internet: Harsh points here to the early days of advertising-supported broadcasting, when advertisers first required audience measurements.
This was done at first through self-reporting, for instance through phone surveys. Soon, however, people like Arthur C. Nielsen developed audience measurement devices, which produced a first kind of big data on …











