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Vienna.
The next session at Challenge Social Innovation 2011 is a plenary which begins with Uwe Schneidewind. he notes that we’re at the intersection of technological and social innovations, and technology still continues to drive things rather too much; but social innovation is gradually growing in importance. This is also because the marginal benefits of purely technological innovations – improving efficiency, for example – are declining, due to rebound effects: the relevant effects of technological innovations are quickly absorbed by the dynamics of the overall system.

Cost savings from cheaper lightbulbs are absorbed by the fact that cheaper costs lead people to use more of them, for example; the New Beetle is more fuel efficient than the old Beetle, but is also heavier and has more devices which require energy; biofuels may provide a sustainable fuel source, but also lead to significant agricultural changes and to further deforestation of rainforests being logged to create farmland.

Vienna.
Finally in this session at Challenge Social Innovation 2011 we move on to Edeltraud Hanappi-Egger, who highlights the question of gender in social innovation – who has a voice and who doesn’t in defining this space? How could gender be incorporated into social innovation, then?

Edeltraud notes for example the impact of microloan schemes on the independence and empowerment of women in upper Egypt – there was significant improvement at the individual level, and women who began to run their own businesses gained a higher status in their families, but at the same time, gender hierarchies in households and at the societal level still weren’t discussed.

What, then, could achieve sustainable social and societal change; what would result in structural change? The Egyptian institutions supporting microloan programmes went further in their approaches and implemented a number of additional promising aspects in 2010 – longer-term outcomes have yet to be studied.

Vienna.
This session at Challenge Social Innovation 2011 continues with Ilan Chabay, who is interested in connecting humanities and other research. He begins by noting an experiment in guerilla science which he’s been involved in since the mid-90s: this put hands-on science exhibits in public spaces from McDonald’s restaurants to cruise ships, and turned out to be very popular as well as to generate educational outcomes.

If we want social innovation, then, he says, this also implies social change: changes in artefacts, functions, organisation, and practice; changes in behaviours at a collective scale; changes in diverse cultures where any one approach isn’t universally applicable; and changes which stem from participatory processes. We need polycentric approaches.

Vienna.
The next Challenge Social Innovation 2011 speaker is Maurice Biriotti, who’s moved from the academy into private business; he still thinks that the humanities are the richest source of problem-solving of all the areas he’s worked with. Humanities scholars are genuinely innovative, most of the time, and the humanities can be used to drive the process of innovation.

He describes this through a practical example: some years ago, when his company did some corporate work in Mexico, he became interested in the nature of conversations in rural Mexico; there, there are many people who are HIV-positive, but this is a taboo topic, and sufferers tend not to tell anyone about their condition (even their partners). Sufferers would benefit significantly from taking available medication, and people are more likely to continue to do so if they have a strong support network – but that network was not available in rural Mexico.

Vienna.
The next speaker at Challenge Social Innovation 2011 is Sean Ryder, who begins by noting the idea that more humanities funding should be channelled to the way cultures communicate with each other, and that such research could significantly address social innovation. More broadly, though, what can humanities research tell us about innovation? It can take historical, philosophical, and cultural perspectives on the causes, processes, and consequences of innovation; it can highlight the contextuality of the meaning of innovation; it can point to the fact that knowledge can never be disinterested, but is always culturally embedded; it can show innovation as a force of disturbance, complexity, and conflict (involving creative destruction, for example); and it can take a long-term perspective on innovative processes: the consequences we come from, and the possibilities we’re moving towards.

Further, of course, the history of culture is a history of innovation; the history of avant-garde movements is one example for this. Artists have always also been involved in breaking free from established models, in promoting creative destruction; many artists are also uncomfortable with being involved in research or innovation programmes, however.

Vienna.
The second day at Challenge Social Innovation 2011 has begun, and I’m in a session on the contribution of humanities research to the question of social innovation. Chair Milena Žic Fuchs begins by noting that the humanities play a critical role to the development of critical and independent thought, as well as a range of other important contributions made in this space (and I’m afraid I’m not quite sure whether these were simply opening remarks or a proper paper, so I’ve not blogged a great deal of this…).

Co-chair Rüdiger Klein now takes over by suggesting that humanities contributions to social innovation research need to take into account the breadth and depth of the dimensions of this question. He also notes the unease that we still have when using the term social innovation – we need to reflect further on the concept.

Vienna.
The final speaker in this session at Challenge Social Innovation is Ricard Ruiz de Querol, who begins by noting the major social challenges we currently face; in addition, we also have some very major social media platforms – his interest is in the overlap and connection between them. A third element is the realm of social innovation, which intersects both areas.

Social media is an umbrella term for a wide range of possible tools, platforms, and practices; even individual platforms like Twitter sustain a universe of applications and practices. Where do we start? How can and do developments – social innovations, even – in one corner of that universe gain speed and scale? How can social entrepreneurship gain a Microsoft or Google to support it (without the negative consequences that may come with such an embrace)?

Vienna.
The next speakers at Challenge Social Innovation are Christoph Kaletka, Ricard Ruiz de Querol, and Bastian Pelka, who are presenting nothing short of a manifesto for social media and social innovation. Social media, Bastian starts, are not a technology, but a specific form of using existing technology: a social innovation. Social media is an umbrella term for a rapidly growing set of practices and platforms, which are based around the core innovation of user-generated content as a new social routine.

Social media, then, describe a new communication pattern (a paradigm shift in communication), which replaces finished communicative processes with always-unfinished, collaboratively developed, incrementally evolving outcomes that are developed through bottom-up, collaborative, and distributed processes. Such shifts are in line with the overall shift from the industrial to the knowledge society; in the process, knowledge and content production processes are decentralised. Not least, this changes conventional ideas of ‘quality’, of course.

Vienna.
The next speaker at Challenge Social Innovation is Heidemarie Hanekop, whose focus is on user collaboration with companies. First, of course, such collaborations are importantly enabled by the Web, which makes a broad base of new knowledge publicly available and thereby enables new forms of information sharing and collaboration. This can happen with and without the help of commercial interests – from Wikipedia and open source to Facebook and YouTube.

Such new collaborative spaces are clearly attractive to users, which has also led to the involvement of companies in this space. But user collaboration stands in sharp contrast to the hierarchical organisation of companies and markets, so how can this work? What are the mechanisms that enable user collaboration on a large scale? How do companies adapt these mechanisms for their own purposes?

Vienna.
The next speaker at Challenge Social Innovation is Birgit Blättel-Mink, who focusses on the case of German games developer Crytek (which developed Far Cry, Crysis, and other games), based in Frankfurt, which engages with its users as innovators. The company has some 600 employees distributed across five international studios and two distribution centres; its core product is the Cry games engine.

Crytek’s user community includes casual gamers (on social networks), hardcore gamers (in the Crytek Mycrisis community and other online communities), and modders who generate modified games modules and take part in various specialist communities. Casual gamers are engaged with for marketing and promotion, hardcore gamers participate in quality control, bug reports, and bug fixing, and modders drive user-led innovation.