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The second speaker in this Social Media & Society 2024 panel is Ed Katrak Spencer, whose focus is on the clickbait conspiracism surrounding Britney Spears. There is a continuous refuelling of speculative Spears discourse: music-related online controversy is a continuous rhythm rather than singular event, and online conspiracism is itself becoming a quasi-musical vibe.

Even after the end of Spears’s 13-year conservatorship, several prominent social media users refused to let go of the #FreeBritney conspiracy theory; there are even theories that the real Spears has been replaced by a body double or by AI. But Spears has always been described …

For the final Social Media & Society 2024 session today I’m in a panel on online music cultures, which starts with Jenessa Williams, whose interest is in how fans decide to continue or discontinue their fandom for artists accused of sexual misconduct, especially also in the context of changing music consumption habits. The focus here is on smaller, genre-specific cases rather than widely publicised allegations against superstars.

This identified three main modes of reaction, involving cancellation, confliction, and anti-cancellation: cancellation involved feminist-coded rage, disappointment, and betrayal, and was expressed in strong and absolutist phrasing and explicit actions of condemnation (binning …

And the final speaker in this session at the Social Media & Society 2024 conference is Doruk Şen, whose interest is in examining elite and mass polarisation from a multi-polar, network perspective. The focus here is especially on Turkey, which at present is dominated by the autocratic AK Parti.

Elite and mass polarisation have similar dynamics, and may be related to each other; mass polarisation is often measured on a simple left-right political scale, but in multiparty systems can be better assessed within a cognitive political network framework, where respondents assess the interrelationships between the various parties and thereby produce …

The next speaker in this Social Media & Society 2024 session is Nic DePaula, whose interest is in the association between local and regional risk levels and social media use and engagement in the US in the context of COVID-19. This is in the broader context of public health communication on social media, which is now common if unevenly distributed across agencies, due to various internal and external factors.

As public health threats rise in a given area, does social media activity by and engagement with health agencies follow? Two dynamics could be present here: there may be more activity …

The next speaker in this Social Media & Society 2024 session is Felipe Soares, whose focus is on asymmetric polarisation on Facebook in Brazil. He begins by noting the difficulty in defining polarisation, given the wide range of definitions available in the literature, and points to our work at QUT in developing the concept of destructive polarisation as a way to determine whether the polarisation that we might observe in any given context is in fact a problem at all.

Further, polarisation is often observed to be asymmetric, with one side of politics considerably more extreme than the other. This …

The next session at Social Media & Society 2024 starts with Leiyuan Tian, who is interested in pro-China influencers on Twitter. These practice a kind of grey propaganda, part of the overall network of Chinese public diplomacy but not formally representing the Chinese government. How do such influencers present themselves, and what persuasive frames do they employ?

The project conducted a snowball sampling to identify some 20 such Twitter accounts, and examined their profiles and a selection of 300 tweets per account between February 2022 and 2023. Key self-presentation strategies and self-images that emerged from this included authenticity (as cultural …

The final speaker in this Social Media & Society 2024 session is Sergei Pashakhin, whose is in the interfacing between platform companies and political institutions, especially in the context of autocratising regimes. Social media platforms operate around the world, and have to respond to the political and legislative situations in the countries in which they operate. Their transparency reports tend to provide a window into how they do so: these reports cover state requests for content moderation and take-downs, for instance.

Such transparency reports are driven in part by US lawmakers’ concerns about platforms’ arrangements with autocratic regimes (such as …

The third speaker in this Social Media & Society 2024 session is Jeeyun Sophia Baik, whose interest is in the long-standing allegations of anti-conservative bias that have been made against social media platforms. Such claims have been embraced prominently by Donald Trump and other far-right actors, in particular, and some US politicians have even attempted to ban what they understand as ‘social media censorship’.

The problem is that claims of anti-conservative bias have been proven to be unfounded by a range of studies, and that there is in fact a substantial platforming of conservative and far-right voices by social media …

And the next speaker in this Social Media & Society 2024 conference session is Damien Renard, whose interest is in the power dynamics between platform operators and user communities. The focus here is on StackExchange, where moderators went on strike in protest against the platform’s May 2023 policy change to allow AI-generated content.

Moderators saw this as breaking an implicit contract between platform operators and moderators; they were worried about the impact on content quality and concerned that this policy change was implemented without consultation with the platform community. This is an example of digital power struggles on platforms, which …

The post-lunch session at Social Media & Society 2024 is on platform governance, and starts with Paloma Viejo Otero. Her focus is on the question of platform safety, which has become an increasingly important issue for social media platforms. Facebook has long emphasised the free flow of information and the freedom to share and connect, but this was replaced by a new set of core values in November 2019 – support for the free flow of information in particular was replaced with a new safety rhetoric that emphasised a greater role for moderation.

In response to such changes, there is …