Industrial Journalism

Singapore.
The second paper in this ICA 2010 session is by Wolfgang Donsbach, who begins by outlining three broad traditions of journalism: the subjective tradition (pursuing individual goals), the public service tradition, and the commercial tradition. Each can be characterised along a number of criteria (goals, dominant relationships, prototypes, dominant values, dominant content, and the journalist's role).

In his view, the public service tradition - selecting relevant and verified information - is the crucial one for journalism, but it is now under threat: from within the media, through the tabloidisation of content (increasing levels of pop politics, personalisation, scandalisation and sensationalism, negativity) and the attendant changes in format (growing emotionalisation, fragmentation and sound bites, a race to maximise audience reach, and bottom line pressures on journalists). Journalists increasingly complain about bottom line pressures and about how frequently their content is changed by others after filing, for example.

Singapore.
I'm afraid in the battle between lunch and the second plenary, lunch won out, so I'm skipping Ien Ang's keynote at ICA 2010, and jumping right to the first of the post-lunch sessions. I may miss some of those as well as I've got a few meetings in the afternoon, but we'll see how we go. We start the afternoon with a paper by Wiebke Loosen from the fabulous Hans-Bredow-Institut in Hamburg, whose interest is in the relationship between journalism and its audiences. One of the key issues here is the change in the sender/receiver relationship - always a complicated and paradoxical relationship (journalism provides a service and needs an audience, but that audience plays a subordinate role - journalists are often oriented more towards their colleagues than towards audiences).

Singapore.
The next speaker at ICA 2010 is Matthew Weber, who shifts our focus to online news and begins by noting the gradual decline of the traditional print news community and the rise of online news usage. Newspaper organisations - the news industry - form a community made up of individual populations of professionals, which compete with one another for users; within this, in turn, there are individual news organisations pursuing specific corporate strategies.

What effect does such strategy have over time? Strategic change can increase the likelihood of survival during periods of disruption; interorganisational linkages can provide economic and reputational benefits, and increase legitimacy; hyperlinks between organisations can be instrumental in this. News organisations make strategic choices on how to link and whom to link to; at times of change, this is a question especially of how to deal with new entrants.

Hong Kong.
The final speaker in this session at The Internet Turning 40 is Alice Lee, who continues the focus on online news. She says that online news sites in a Web 2.0 operate like a digital marketplace where people get together and exchange news, and explores how Web 2.0 has affected these sites. The format of online media is particularly important, in other words - the breaking of previously existing boundaries which has occurred with Web 2.0 has upset the previous equilibrium and led to significant changes.

Hong Kong.
The next speaker at The Internet Turning 40 is Stuart Allan, who focusses our attention on the history of journalism on the Internet. He highlights the continuing questions of what counts as news, and who can be described as a journalist, in this changing environment, and notes that we have gradually shifted from journalism on the Internet to journalism of the Internet.

But to understand this shift better, it is useful to step back to consider the historical trajectory of journalism both online and in other media - by way of illustration, Stuart notes how over time, TV news bulletins have settled into a format that is now near-universal around the world, and which seems natural to us from life-long exposure, but is far from the only possible approach. Early TV newscasts were strongly influenced by newspaper journalism, of course, and replicated its conventions to some extent; another influence was radio journalism, which was better placed to do current, close to real-time reporting; yet another was newsreel journalism which had the expertise for presenting news stories in visual formats. Today, these have coalesced into a globally near-uniform format, with very few exceptions.

Hong Kong.
The final presenter at The Internet Turning 40 today is Iris Chyi, whose focus is on users' emotional attachment to online news. In the US, newspapers currently appear to be in crisis: print circulation is declining, and online usage has not translated into significant revenue. Paid content is positioned as a potential solution, but may remain an impossible dream - and that debate, too, has gone on for a decade already.

Media usage does not always correspond to the attitudinal factors that drive the media selection process - online news users' response to online news is not necessarily enthusiastic, and may be an inferior good. In the past, media choices were made between scarce goods, and the only alternative to using specific media was not to use the media at all; today, choice has increased, and media use follows a preceding process of media selection - and that process is driven by user perceptions of the various media options available to them. Attitudinal factor deserve more attention, then.

Cardiff.
The final presentation at the Future of Journalism 2009 conference, then, is by Ivar John Erdal, whose interest is in the relationship between technological changes and journalistic practices, examined through a study of journalists; experiences with digital production systems. Media organisations now rely increasingly on content management systems, which embed some specific technological and socio-cultural constraints and opportunities; in line with Giddens's structuration theory, these institutional structures (determined by intangible rules and tangible resources) affect journalistic practice.

Cardiff.
The next speakers at Future of Journalism 2009 are Maria Grafström and Karolina Windell, whose interest is in business news and the portrayal of corporate images as influenced by the relationship between media and business, with bloggers throw in as another complication. This is connected also with research into the idea of corporate social responsibility (CSR), which has become better-known in recent years especially as a result of being promoted by the media.

The way the media have portrayed specific corporations is changing as a result; corporations are framed in different ways depending on whether a CSR perspective is included or not. To understand such different portrayal it is necessary to understand the production of business news, too, and to investigate the sources for different articles. Blogs now play a growing role in this context, and the study presented here especially examined articles about blogs in the business press (print, online, radio) as well as interviewing and surveying business journalists in Sweden.

Cardiff.
The final speaker in this session at Future of Journalism 2009 is Tony Harcup, who shifts our focus back to the 1984/5 UK miners' strike and suggests that the reporting of this strike by alternative media may well provide a much better example of citizen journalism than what is described that way today.

The strike was about the destruction of an industry and of the communities which depended on it, and was reported in detail by alternative newspapers like the monthly Sheffield City Issues. Coverage here was less frontline reporting from the scenes of conflict than reports on solidarity efforts in the city (fundraising events, police watchdog efforts, etc.), and the newspaper sided quite clearly with the miners; it provided an alternative public sphere and acted as a community noticeboard for the strikers and their supporters.

Cardiff.
If it's Thursday, this must be Cardiff, and my third conference paper for this brief European tour; I'm here at Future of Journalism 2009 with a presentation drawing on the interviews with the myHeimat crew which I conducted in October 2008. As always, the Powerpoint is below, and I'll add the audio as soon as I can I've now added the audio, too; the full paper is also online already.