Politics

(Crossposted from the Polity blog.)

Filter bubbles and echo chambers have become very widely accepted concepts – so much so that even Barack Obama referenced the filter bubble idea in is farewell speech as President. They’re now frequently used to claim that our current media environments – and in particular social media platforms such as Facebook or Twitter – have affected public debate and led to the rise of hyperpartisan propagandists on the extreme fringes of politics, by enabling people to filter out anything that doesn’t agree with their ideological position.

But these metaphors are built on very flimsy foundations, and it’s high time that we examined the actual evidence for their existence with a critical eye. That’s what my book Are Filter Bubbles Real? sets out to do. There are several recent studies that claim to have identified filter bubbles and echo chambers in search results and social media discussions, yet there are just as many that find no evidence or report contradictory results, so what’s really going on here? Is the impact of these phenomena on public opinion really as significant as common sense seems to suggest?

As it turns out, neither concept is particularly well-defined, and even the authors who first introduced these metaphors to media and communication studies rarely ventured far beyond anecdote and supposition. In the book, I introduce more rigorous definitions, and re-evaluate some of the key research findings of recent studies against these new criteria – and as it turns out, most claims about echo chambers and filter bubbles and their negative impacts on society are significantly overblown. These concepts are very suggestive metaphors, but ultimately they’re myths.

Well, it’s mid-year and I’m back from a series of conferences in Europe and elsewhere, so this seems like a good time to take stock and round up some recent publications that may have slipped through the net.

Gatewatching and News Curation

But let’s begin with a reminder that my book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere was published by Peter Lang in 2018 and is now available from Amazon and other book stores. The book is the sequel (not a second edition) to Gatewatching: Collaborative Online News Production (2005), and updates the story of journalism’s transformation in the wake of sociotechnological transformations resulting from the rise of blogs, citizen journalism, and contemporary social media to the present day.

The focus here is especially on the way that gatewatching and newssharing practices on social media platforms such as Twitter and Facebook have changed audience activities around both breaking news stories and habitual news engagement, on the attempts by the journalism industry and by individual newsworkers to address and accommodate such changes, and on the implications this has for democracy and the public sphere as such.

Are Filter Bubbles Real?

My second new book, Are Filter Bubbles Real?, is something of an unexpected companion piece to Gatewatching and News Curation, and was published by Polity Books in 2019; it’s also available from Amazon, of course. As I wrote Gatewatching and News Curation, it became increasingly clear how much we are hampered, misled, and distracted from more important questions by the metaphors of echo chambers and filter bubbles that are no longer fit for purpose, and probably never were. From my conversations at the many conferences, I know that many of my colleagues feel the same.

In the book, I offer a critical evaluation of the evidence for and against echo chambers and filter bubbles. If, like me, you’re fed up with these vague concepts, based on little more evidence than hunches and anecdotes, this book is for you; if you think that there’s still some value in using them, I hope I am at least able to introduce some more specific definitions and empirical rigour into the debate. In either case, perhaps I will convince you that the debate about these information cocoons distracts us from more critical questions at present.

The very final session at IAMCR 2019 features a keynote by Jeff Jarvis, who begins by describing him self as ‘not as real academic, but just a journalism professor’. His interest here is in looking past mass media, past media, indeed past text, past stories, and past explanations.

The fourth presenter in this IAMCR 2019 session is Lemi Baruh, who shifts our focus to election press coverage in Turkey. Turkey has undergone a gradual process of political transformation, with growing government influence on the media, but media in Turkey have often been researched using convenience samples, and short-term studies; the present study addresses this by covering four national election campaigns from 2002 to 2015, and by using newspaper readership data and content analysis for 15 newspapers in the country.

The next speaker in this IAMCR 2019 is Anastasia Kazun, who follows on from the previous presentation by focussing specifically on the countries that Russian media cover. Media influence public opinion about countries and their leaders, of course, because ordinary people will not have any direct experience of geopolitics – this is especially important in Russia, in fact, because most Russians have never travelled abroad.

The next speaker in this IAMCR 2019 session is Anton Kazun, whose interest is in the global news flow around the G20 group of countries. International news are important to our perceptions of other countries and their leaders, but state politics, ideology, and news frames will affect this; further, news attention to different countries is never equal. Factors that increase attention to different countries include GDP, population size, and links through common borders, trade, tourism, and migration.

The next session at IAMCR 2019 is Cinzia Padovani, who is interested in the intersections between mainstream media and the ultra-right. Mainstream media have at times been accused of being complicit in the rise of the ultra-right, by amplifying their reach and normalising their ideologies and political communication styles; this may be especially pronounced for right-wing mainstream media. But is this perception supported by empirical evidence?

The final speaker in this IAMCR 2019 session is Brian Goss, whose interest is in flak as a socio-political force. This is influenced by the propaganda model of news media in the contemporary United States at the end of the Cold War. Media at the time were free from formal censorship, but several factors conditioned the performance of news workers, and this led to their allegiance to an overall (then mainly anti-communist) ideological positioning.

The next speaker in this IAMCR 2019 session is Brigitte Huber; her interest is in the motivations for engaging in politics. Such participation might be explained by demographics, political knowledge, news use and other factors, but also by inherent personality traits.