Social Media

Berlin.
The next speaker in this session at the Berlin Symposium is the Hans-Bredow-Institut’s Wolfgang Schulz, whose focus is on the impact of social media in changing the public sphere. Social media combine two key aspects: they articulate the social graph (providing social networking functionalities), and they lower the barriers for user-generated content (providing communicative and content sharing functionalities).

Uses of social media are governed by various rules: legally protected interests include copyright, personal data, communication transparency, protection of the private sphere, protection of minors, prohibition of hate speech, etc.; governance, though, takes place through technological means (software design and code), crowd-originated social norms, and other processes.

Berlin.
Now that the Berlin Symposium is properly underway (congratulations to all concerned!), I’ve made my way into the workshop session on social media governance. The featured speaker in this session is Niva Elkin-Koren, whose research is on governance structures within social media themselves. Social media participants in the first place constitute an unorganised crowd outside of traditional organisations – from open source development outside of companies to political action outside of traditional parties, as we have seen in various countries around the world over the past twelve months. This can lead to real political change, as well as to real violence, of course, which makes it even more important to study.

Research in this area has focussed variously on collaborative content creation, crowdsourcing, organisational processes (without organisations), etc. Niva’s interest is in challenging this idea of the unorganised crowd, then: what processes of governance, including emergent self-governance, apply in these cases? Who are the players, the actors, the individual users and collective groups participating here? Term being used widely here include ‘strangers’, ‘crowd’, as well as ‘community’ – but what do we mean by these terms, and what are the differences between them?

Briefly back in Australia, yesterday I went down to Sydney to speak at the Australian Society of Archivists’ 2011 Symposium (staged at the fabulous Luna Park venue). My paper was meant as an urgent call to action on the question of archiving public activities in social media spaces – so much material which will be of immense value to future researchers is being lost every day if we don’t get our act together very soon; we can’t wait for the lumbering beast that is the U.S. Library of Congress to do the job for us, however fulsomely they’ve promised to archive the full public Twitter firehose. The truth is, here in Australia we already have the technologies for capturing and archiving large datasets of public communication on Twitter and elsewhere – but someone with the necessary public standing and archivist expertise (the National Library, the National Archives, …) must now take the initiative; the sooner, the better.

My paper (with audio) is below:

Seattle.
Wow – we’ve already reached the final session on the final day of AoIR 2011; time has passed very quickly. I’m in a session on Twitter, and Gabriela Zago makes a start. Her focus is on the possibilities of Pro-Am news media work on Twitter, focussing especially on the newspapers The Guardian and El País.

New tools and Web services appear online all the time; these tools are appropriated in different ways by different social actors. One possibility is appropriation for news-related uses, pursuing Pro-Am collaboration opportunities. Such Pro-Am models combine professional journalists and amateur news users and produsers. Twitter is currently being appropriated in this way – this is a form of extending news media for multiplatform news delivery as well as for other purposes.

Seattle.
The next speaker at AoIR 2011 is Bjarki Valtysson, whose focus is on an Icelandic comedian who established the Best Party to contest the mayoral elections in Reykjavík, and won. After the 2008 financial crash in Iceland, there was a widespread mistrust of the political establishment, enabling comedians to successfully make the argument that Icelanders might as well elect clowns to political positions – and the party received 35% of the vote by doing so.

The Best Party successfully used cross-media platforms for promoting its subversive, carnivalesque election campaign, and thereby to perform democracy. It promoted values of positivity, honesty, trust, love, and equality, but in a sarcastic way – honesty is planned to be achieved by lying openly, for example. The now elected mayor’s Facebook page has some 35,000 likes – that’s around 10% of the entire population of Iceland.

Seattle.
The next panel at AoIR 2011 starts with the excellent Luca Rossi, whose focus is on the Twitter coverage of the Chilean mining accident and the subsequent rescue of the miners. Luca begins, though, by pointing to the underlying theory of media events – from the royal wedding (as a kind of 2.0 version, now with added social media, of the Charles & Diana a few decades ago wedding) to crisis and disaster events.

Twitter coverage of the mine rescue in Chile was coordinated through the #rescatemineros hashtag. The miners were trapped underground for some three months, following the 5 August 2010 mine collapse; the event transformed from a crisis event to a more organised media event as it gradually unfolded. How did Twitter cover this; how did messages propagate through the network; and how did Twitter interleave with the wider mediasphere?

Seattle.
OK, sadly I missed part of the Wisconsin protests AoIR 2011 panel, but I’m here at least to cover Matt Gaydos’s presentation. The history of Wisconsin’s protest and activist movements is strong, and the recent grassroots movement against the virtual outlawing of unions is an important new step in this; Matt recounts the story of himself and his fellow students becoming outraged enough to be persuaded to act.

Some of the organising took place through community-organised Defend Wisconsin Websites and Twitter accounts; these were useful, but only to people who were involved right from the start – they didn’t provide enough material for latecomers to begin to understand the issues, and to learn about how they might be able to help.

Seattle.
The final presenter in our panel at AoIR 2011 is Anders Larsson, who shifts our focus to Sweden. Twitter was used by the national Swedish train operator during the extreme winter of 2010/11 to address the disruptions to train services. There is a strong impetus for major businesses and organisations to be on Twitter, of course; SJ (which used to be the state-owned monopoly train company in Sweden) has been online as @SJ_AB for some time now – but only on weekdays between 9:00 and 16:00 (even though their phone service is online for longer hours).

The last winter generated especially extreme amounts of snowfall; this disrupted train travel to a considerable amount, especially during the Christmas travel season. SJ didn’t use Twitter during the entire Christmas holiday, however (given that much of the crisis happened outside regular business hours?).

Seattle.
My own paper (with Jean), on the Twitter response to the second Christchurch earthquake on 22 February 2011 through the #eqnz hashtag, was next at AoIR 2011. Here are the slides – audio soon, hopefully now also added.

Seattle.
The next speaker in our AoIR 2011 panel is Frances Shaw, who focusses our attention on the December/January 2010 Queensland floods crisis; the peak period in southeast Queensland followed 9 January 2010. The floods washed down from Toowoomba through the Lockyer Valley (were a significant number of lives were lost) and into Ipswich and Brisbane. On Twitter, discussion of the floods was coordinated through the #qldfloods hashtag, and the Queensland Police Service Media Unit account @QPSMedia emerged as a leading actor.

Frances worked through the #qldfloods dataset as well as through tweets sent by and directed at the @QPSMedia account, manually coding a subset of these tweets according to a set scheme: informational tweets; media sharing; help and fundraising; direct experience; and reactions and discussion. Over the entire #qldfloods dataset, discussion and reactions, information, and help and fundraising were especially prominent, tweets to and from @QPSMedia focussed especially on information.