Uses of Blogs

Edited by Axel Bruns and Joanne Jacobs

As the first edited collection of scholarly articles on blogging by experts and practitioners in a wide range of fields, Uses of Blogs offers a broad spectrum of perspectives on current and emerging uses of blogs. While blogging is rapidly developing into a mainstream activity for Internet users, the actual application of blogs in specific contexts has so far been under-explored. Because there are a variety of styles of blogging - from de facto news sites to marketing blogs, blogs as learning tools, writers' drafting blogs, corporate dark blogs and fictional blogs, to name a few - it can be difficult to imagine how blogs might be used in particular environments. This book demonstrates the take-up of blogs and blogging for a number uses in industrial and social contexts.

"This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended!"
-- Robert Scoble, Corporate Blogger, Microsoft Corporation

"We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended."
-- Pat Kane, Consultant, Singer, Activist, and Author, The Play Ethic

» see Uses of Blogs for more details
» read Chapter 1: Introduction (PDF, 132kB)
» see the Contributors

Chapter Outline

Acknowledgments

1. Introduction (PDF, 132kB)
   
   Axel Bruns & Joanne Jacobs

2. The Practice of News Blogging
   Axel Bruns
   
3. Journalists and News Bloggers: Complements, Contradictions and Challenges
   Jane B. Singer
   
4. Publishing and Blogs
   Joanne Jacobs
   
5. Can Blogging Unspin PR?
   Trevor Cook
   
6. Blogs in Business: Using Blogs behind the Firewall
   Suw Charman
   
7. Economic Blogs and Blog Economics
   John Quiggin
   
8. Blogging the Legal Commons
   Ian Oi
   
9. Blogging to Basics: How Blogs are Bringing Online Education Back from the Brink
   James Farmer
   
10. Blogging to Learn, Learning to Blog
    Jean Burgess

11. Scholarly Blogging: Moving toward the Visible College
    Alexander Halavais
    
12. Blogging from Inside the Ivory Tower
    Jill Walker
    
13. The Political Uses of Blogs
    Mark Bahnisch
    
14. Posting with Passion: Blogs and the Politics of Gender
    Melissa Gregg
    
15. Blogging Disability: The Interface between
    New Cultural Movements and Internet Technology
    Gerard Goggin & Tim Noonan
    
16. Living in Cyworld: Contextualising Cy-Ties in South Korea
    Jaz Hee-jeong Choi
    
17. Subcultural Blogging? Online Journals and Group Involvement among UK Goths
    Paul Hodkinson
    
18. Fictional Blogs
    Angela Thomas

19. A Vision for Genuine Rich Media Blogging
    Adrian Miles
    
20. Bloggers and the Law
    Brian Fitzgerald & Damien O'Brien
    
21. Blogs and the Communications Renaissance
    Joanne Jacobs & Douglas Rushkoff
    
22. What's Next for Blogging?
    Axel Bruns

Contributors
Bibliography

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