The next speaker at ECREA 2016 is Karoline Ihlebæk, whose focus is on social media regulations in Norwegian news organisations. These are related to questions of trust, legitimacy, and changing professional ideals: journalistic adoption of social media has at first been unregulated, but news organisations are now increasingly seeking to regulate this to fend off any potential negative implications. This is also a question of power within these organisations. Such power need not always be negative and restrictive, however: it may also be supportive and empowering for journalists.

I'm chairing the final session at ECREA 2016, and once more we're talking about the future of journalism. Ulrika Hedman is the first speaker, and she begins by highlighting the increasing amount of social media monitoring that is being done by the early adopters amongst professional journalists. Such journalists are beginning to combine news media logic and social media logic, and this makes their professional activities considerably more complex.

Taking a quick break from liveblogging the paper sessions I've seen, I was asked to do a quick interview for the ECREA 2016 YouTube channel – and it's online already. So, here's a quick chat about the future of journalism, and a preview of the themes of my upcoming sequel to the Gatewatching book:

Next up at ECREA 2016 are Annika Sehl and Alessio Cornia, whose focus is on the presence of public service media online. Online news consumption across a range of devices is now very prevalent, but the online reach of public service news is widely divergent across different countries; in many countries public service media have been overtaken by social media platforms as sources of the news, in fact.

The final paper in this ECREA 2016 session is by Christian Nuernbergk, whose focus is on the interaction of political and journalistic actors via social media. Both now have to deal with emerging personal publics in social media, in addition to their conventional mass media publics; they now need to have in mind a range of such publics in their everyday professional practice.

The next paper at ECREA 2016 is presented by Christoph Neuberger, whose focus is on the dynamic relationship between journalism and its audiences. He points out that the complexity of communication has increased with the range of options for communication that have now emerged in online contexts.

The morning session on this final day of ECREA 2016 starts with a panel that emerges from the "Journalism beyond the Crisis" ARC Discovery research project that Brian McNair, Folker Hanusch and I lead. As Aljosha Schapals explains in his introduction to the panel, this explores the changing content forms, journalistic practices, and user reception of factual content, as well as the implications of these developments for overall democratic processes.

The second keynote speaker at ECREA 2016 today is Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism. He begins by noting the rise of platforms such as Google and Facebook as new digital intermediaries: these major global companies enable interactions between at least two different kinds of actors, host public information, organise access to it, and give rise to new information formats, and influence incentive structures around investment in public communication (including journalism).

The final speaker in this ECREA 2016 session is the great Luca Rossi, whose focus is on the Blockupy Frankfurt protests, directed against the inauguration of the new European Central Bank building. These protests used social media as a central means of generating engagement and activity.