The next speaker in this ECREA 2018 session is Alexandre Borrell, whose focus is on references to ‘the people’ in political rhetoric in the past two French presidential elections. Are such references used similarly by candidates from different political camps, or do left- and right-wing candidates use them differently? The study used official posters, statements, and TV ads from the campaigns to analyse this.
Reference to the people is common for the campaigns of the far-right Front National under both Jean-Marie and Marine Le Pen, as well as for the populist candidate Jean-Luc Mélenchon of Front de Gauche. Not a …











