Dresden We've now moved to a plenary session on converging media policy. Now that media convergence is finally starting to happen, there may be a number of crucial effects of this development, and there need to be new policy approaches to address them. The first speaker is Edgar Berger, the CEO of Sony BMG Germany. He begins by discussing the impact of digital technologies on the music industry. To begin with, business is now no longer done only with specialised retailers - music is also being licenced to telcos, games developers, online content providers, and many other partners. The music video market is also changing: videos are now being downloaded for a fee by users rather than being distributed for free to music television stations. For the consumer, the experience of music has also changed thoroughly - it is now available anywhere, anytime through the Internet and mobile devices in a wide variety of forms including ringtones, mobile video, and other new digital formats. There is special growth in the mobile world, and in what's called dual delivery - consumers buying a song once for access on mobiles and PC-based media. Digital media also changes the creative process: consumers discover musical acts on the Internet and it is only after this discovery that contracts are signed with music industry players. The question of 'piracy' is also raised here, and Berger restates very clearly Sony BMG's commitment to pursuing 'piracy', while balancing this with consumer rights (but remains vague on how he intends to do this). Is digitisation a risk or an opportunity for the music industry, then? There is a dual strategy here - of combatting copyright infringement while embracing the opportunities of digital media at the same time.
Dresden The next panel is on the 2006 Football World Cup - it's a high density panel, so there will be some very short and fast presentations. Cornel Sandvoss notes that more nations partipated in the World Cup qualifiers than are members of the United Nations - clearly this is a highly international, global event which also evokes a good deal of national enthusiasm: even in the normally flag-shy Germany we do see small flags on people's cars at the moment. Behind modern, association football and its formation was the rise of industrialism which turned it from an unregulated village contest to an organised inter-city game, thereby also giving rise to professional football, of course. More recently, there was also the emergence of important international competitions.
"I'm writing this on the plane back from Canberra," I was going to write, "where I've spent the last couple of days hobnobbing with the high and mighty." That was two weeks ago, but of course on the plane back I promptly fell asleep, not so much from hobnobbing but simply from a packed two-day programme which had started with a 5.15 a.m. flight out of Brisbane on Tuesday 28 March. So, here's a belated follow-up on my trip to the "Expanding Horizons" event which the Council for the Humanities, Arts, and Social Sciences had organised...
(Buffalo) Well, after 24 hours on progressively smaller planes I'm finally here in Buffalo, arriving late last night. An eventless flight on Qantas and American Airlines - a nice sunrise over the Californian coastline flying into LAX, and luckily none of the landing gear problems that occurred so dramatically and telegenically on a JetBlue flight at the same airport just a few days ago. Flying across the U.S. by daylight for the first time I was struck by the vast and barren expanses of land still left more or less untouched especially in the West (this would have been Arizona in particular, I guess) - perhaps its just me, but you don't think about America in such terms these days... Of course I also couldn't help but think 'Google Earth' at the same time - will have to revisit some of the sites along the way later (was that the Las Vegas or Phoenix speedway I saw from the air?).
