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ECREA 2022

European Communication Conference (ECREA), 18-24 Oct. 2022

Exposure to COVID-19 Misinformation in Spain, Brazil, India, and the US

The final session on this Thursday at ECREA 2022 that I’m attending is on disinformation, and begins with a paper by Laura Alonso-Muñoz and Andreu Casero-Ripollés that is being presented by proxy. It focusses on the circulation of misinformation via social media in the context of COVID-19.

The Impact of Right-Wing Populism on Deliberative Quality on Facebook

The final presentation in this ECREA 2022 session is by Daniel Thiele, whose focus is on right-wing populist communication. This is highly visible in social media spaces and in the comments sections of news sites, and may both harm democratic debate or revitalise political engagement. The concrete question tackled by this paper, then, is how such right-wing populist content is affecting the deliberative quality of comments on Facebook.

The Visual Communication Practices of Political Parties in Europe

The third presentation in this ECREA 2022 session is by Uta Rußmann, and examined the Facebook pages of political parties in the 2019 European elections. It focusses especially on the visual practices of such pages. User engagement with such content can shape political discourse, as it affects the visibility of the content on Facebook due to the platform’s algorithmic logics; parties actively adjust their social media practices to generate such engagement, of course.

Germans’ Attitudes towards Freedom of Speech

The next speaker in this ECREA 2022 session is Anna-Louisa Sacher, whose focus is on the debate about freedom of speech in Germany. Such debates are increasingly heated now, both with respect to terms like “cancel culture” and to a perceived “hate climate”. Right-wing populist actors have particularly inflamed such debates by focussing on specific culture war issues.

The Impact of Perceived Opinion Climates on Online Partipation

The next session at ECREA 2022 is on online deliberation, and begins with Dennis Frieß. He notes that participation in online discussion is now a popular form of online engagement, and normatively it is important that such discussions are pluralistic and inclusive – but in reality they are often dominated by a handful of participants. The question therefore is who speaks out in such online environments. (This also links to Spiral of Silence theory, of course.)

Why – and How – to Conduct Publicly Engaged Research?

There are duelling keynotes at ECREA 2022 this afternoon, and while I love Eli Skogerbø’s work, I’ve gone to Mirko Tobias Schäfer’s keynote instead. Picking up again on the conference theme of ‘Rethink Impact’, Mirko begins by asking why we should conduct publicly engaged research.

Younger and Older Europeans’ Attitudes towards Healthy Media Diets

The final speaker in this ECREA 2022 session is David Nicolas Hopmann, presenting on a multinational study of Europeans’ attitudes towards their news media diets as part of the curiously named ThreatPie project. The present paper explores people’s ideas about what a ‘healthy’ diet is; what diets they actually consume; and what perceptions they have of the media their peers consumed. This was done for Germany, Poland, Romania, Spain, and the UK, with younger (18-25) and older (55+) adults. A larger survey of 18 countries will follow.

News Recommender Systems: Integrating Supply and Demand Perspectives

Up next in this ECREA 2022 session is my temporary University of Zürich colleague Sina Blassnig, whose focus is on news recommender systems. Such systems are algorithms that provide users with personalised recommendations for news content based on past interactions by them or similar users, overall popularity metrics, and other features.

News Consumption and Political Consumerism

The next ECREA 2022 session is on media exposure, and begins with Ole Kelm. He notes the expansion of political participation through the use of online and social media; we now have institutional participation, protests, civic engagement, political consumerism, online activities, and other forms of participation both on- and offline. Political consumerism in particular includes elements such as boycotts, buycotts, discursive political consumerism, and lifestyle political consumerism.

Perceptions of Morality as a Pre-Requisite for Spiral of Silence Effects

The final speaker in this ECREA 2022 session is Jule Scheper, who again highlights both the Spiral of Silence theory, but also the limited effects of such dynamics that have been observed empirically. Under what circumstances, then, might there be more significant effects? The present paper explores this for health communication in the context of COVID-19 mitigation efforts.

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