The first ECREA 2014 panel session is one that we have a paper in as well, but we start with Göran Bolin, whose interest is in the construction of audiences through big data-driven research. There is now a large discussion of what constitutes big data, of course, but Göran is bypassing this, focussing instead on the uses of such data to envisage media users.
Much such data are drawn from social media, but it seems that the social is getting further estranged through this; big data means an intensification of statistical and quantitative approaches, and to some extent constitutes a …