Social Media

The first presenter at AoIR 2015 this morning is Fabio Giglietto, whose interest is in the Twitter response to the Charlie Hebdo attack. Very quickly, the hashtag #JeSuisCharlie emerged to express sympathy and support for the magazine; a negative #JeNeSuisPasCharlie also emerged, however, to critique the magazine's actions. Fabio's interest here is in how this hashtag was discursively positioned.

Up next at AoIR 2015 is the fabulous Luca Rossi, whose interest is in how scientific media events are now mediated via Twitter. His focus here is on the Rosetta mission and the Philae probe's landing on comet Churyumov-Gerasimenko. The mission was launched before Twitter was, but the approach and landing of the probe was covered closely by dedicated Twitter accounts and in widely promoted hashtags like #WakeUpRosetta.

The next speakers at AoIR 2015 are Kristen Guth and Alex Leavitt, who begin by highlighting Twitter's 2015 attempts to reduce the plagiarism of jokes by retweeting. Their real focus is on humour during the 2012 presidential debates in the US, though, and they focus on the three presidential debates during the campaign.

It's that time of the year when everything else stops and the international community of Internet researchers assembles for the annual AoIR conference. This time we're in Phoenix – arguably the warmest location AoIR has held its conference to date, and a trend very much worth continuing. I have a particularly good reason for coming to the conference this year – in addition to the usual programme of keynotes and presentations, my colleagues have seen fit to elect me as Vice-President of the Association of Internet Researchers, and I'm humbled by the honour of being able to help AoIR continue to flourish.

We start this year's conference with the pre-conference events, and here the QUT Digital Media Research Centre has put together a one-day research methods workshop which has turned out to be popular beyond expectations – with around 100 attendees for this workshop alone, we've had to make some last-minute adjustments to the format and programme of the event. Some of what could have worked as hands-on elements will now need to turn into methods demos, and this goes especially for my workshop on analysing Twitter data, gathered with TCAT, by using Tableau and Gephi.

We are now inviting applications for the 2016 CCI Digital Methods Summer School. The deadline for application is Monday 21 Sep. 2016.

Hosted by the QUT Digital Media Research Centre (DMRC), the 2016 event will focus on digital methods for sociocultural research. It is designed for university researchers at all stages of their careers, from doctoral students, postdoctoral and mid-career academics to established scholars.

The week-long intensive program will focus on new quantitative, qualitative and data-driven digital methods and their research applications in the humanities and social sciences, with a particular focus on media, communication and cultural studies and their applications in the creative industries.

Participants will work with leading researchers, engage in hands-on workshop activities and will have the opportunity to present and get feedback on their own work.

The Summer School will offer a range of introductory hands-on workshops in topics such as:

• Digital ethnography
• Issue mapping
• Social media data analytics
• Software and mobile app studies
• Analysing visual social media
• Geo-spatial mapping
• Data visualisation
• Agent-based modelling
• Web scraping

The program will be conceptually grounded in the problems of public communication and privacy, digital media production and consumption, and the ethical issues associated with big data and digital methods in the context of digital media environments. There will be talks on these topics in addition to the workshops.

It’s been some time since I last posted an update on my latest publications – though you may have seen that on the front page of this site, I’ve updated the banner of the most recent books I’ve been featured in, at last. There is quite a lot more work in the pipeline for the immediate future, including a major new collection which I’ve edited with colleagues in Norway and Sweden – more on that soon.

For now, though, you wouldn’t go wrong if you started by checking out the new journal Social Media + Society, which I’m delighted to be involved in as a member of the Editorial Board. We launched issue 1.1 with a collection of brief manifesto pieces that outline why the study of social media and their impacts on society is so important, featuring many leading researchers in this emerging field. And what’s more, the whole journal is open access! For what it’s worth, here’s my contribution:

Axel Bruns. “Making Sense of Society through Social Media.” Social Media + Society 1.1 (2015). DOI: 10.1177/2056305115578679.

Along similar lines, my QUT Digital Media Research Centre colleagues and I have also continued our critical engagement with social media and ‘big data’ research methods and approaches, which has resulted in two new book chapters recently.

Twitter has been in the news recently, for all the wrong reasons. Business media report that Twitter shareholders are disappointed with the company’s latest results; and this follows recent turmoil in the company’s leadership which saw the departure of controversial CEO Dick Costolo and the (temporary) return of co-founder Jack Dorsey until a permanent replacement is found.

All this has served to feed rumours that Google, having recently called time on its own underperforming social network Google+, might be interested in acquiring Twitter. From one perspective, this would clearly make sense – social media are now a key driver of Web traffic and a potentially important advertising market, and Google will not want to remain disconnected from this space for long. On the other hand, though, given its chequered history with the now barely remembered Google Buzz as well as major effort Google+, Twitter users (and the third-party companies that serve this userbase) may well be concerned about what a Google acquisition of the platform may mean for them.

I had the opportunity to explore these questions in some detail in an extended interview with ABC Radio’s Tim Cox last week. In a wide-ranging discussion, we reviewed the issues troubling Google+ and Twitter, and the difficulties facing any player seeking to establish a new social media platform alongside global market leader Facebook. Here’s the audio:

In addition to the PhD position I advertised last week, I am now also offering a two-year, full-time postdoc position on the same project at Queensland University of Technology in Brisbane, Australia (international applicants are very welcome). If you’re interested and qualified for the position, please submit a detailed application through the QUT jobs Website, responding to the selection criteria. Full details for the job can be found there, and below I’m including the key details from the job description:

Position Purpose

This appointment supports an ARC Future Fellowship research project investigating intermedia information flows in the Australian online public sphere. The emergence of new media forms has led to a profound transformation of the Australian media environment: mainstream, niche, and social media intersect in many ways, online and offline. Increased access to large-scale data on public communication online enables an observation of how the nation responds to the news of the day, how themes and topics unfold, and how interest publics develop and decline over time. This project uses such observations to trace how information flows across media spaces, and to develop a new model of the online public sphere. It makes significant contributions to innovation in research methods in the digital humanities, and provides an important basis for policies aimed at closing digital and social divides. Research on the project commenced in April 2014.

The Postdoctoral Research Fellow will contribute to project management and undertake specific research tasks and will also be involved in the supervision of one of the PhD students associated with the project. The position will be based at QUT in Brisbane, and will support the timely analysis of public communication activities which relate to current debates. The presence of this full-time staff member will ensure the project’s agility in responding to unfolding events, and substantially enhance its ability to engage in and impact on public debate over the lifetime of the Future Fellowship.

We’re now looking for the second PhD student associated with my current ARC Future Fellowship project. The PhD student will receive an annual stipend of A$25,849 over the three years of the PhD project. If you’re interested in and qualified for the PhD project, please contact me by 1 May 2015, directly at a.bruns@qut.edu.au with your CV, names of two referees, and a detailed statement addressing the Eligibility Requirements below. We’ll select the candidate on this basis, and will then ask you to formally apply for the PhD place through the QUT Website.

Full details are below – please pay particularly close attention to the Eligibility Requirements.

The Project

We are seeking a highly motivated candidate to participate in an Australian Research Council Future Fellowship project which draws on several ‘big data’ sources on Australian online public communication.

This PhD project provides an unprecedented opportunity to investigate the flow of information across the Australian online public sphere at large scale and in close to real time, within a world-class research environment. With an ERA ranking of 5 (well above world standing), Creative Industries at QUT is the leading institution for Media and Communication research in Australia, and ARC Future Fellow Professor Axel Bruns is an international research leader in the area of Internet studies.

The final plenary on this somewhat eccentrically scheduled Saturday at ECREA 2014 begins with Kees Brants, who says his intention today is to debunk himself. There is a dominant discourse of mediatisation at present, and politicians have to respond to this – we may therefore be seeing a shift from a political to a media logic, as Kees has suggested in previous work. But is that perspective correct, or may it be challenged?

Historically, the concept of media logic emerged in 1979, twenty years later, mediatisation emerged properly as a concept. However, mediatisation must necessarily precede media logic: the increased shaping and domination of society by the media makes only possible the emergence of media logics. Witho mediatisation, we would not see European football competitions, Ebola panics, or the global response to the downing of MH17.