The next session at Web Science 2016 is on information dissemination and engagement. It begins with a paper by Miriam Fernandez, whose focus is on promoting behavioural changes to combat climate change. Over the past years, there have been multiple social media campaigns that promote more environmentally responsible behaviours; what can these campaigns learn from theories of behaviour change, and how can these theories be translated into computational methods?
The focus here is on Earth Hour 15, and on the COP21 summit in Paris in 2015. The project draws on the 5 Doors Theory, which describes five stages of behavioural …