I’m on my first conference trip since COVID hit, and currently at Konrad Adenauer’s old summer residence Villa La Collina in Cadenabbia, Italy, where we’ve just concluded the Digital Campaigning in Dissonant Public Spheres symposium ahead of the massive International Communication Association conference in Paris later this month. Many thanks to Ulrike Klinger and Uta Rußmann for organising the event, and the Adenauer Foundation for hosting us.
On behalf of my QUT Digital Media Research Centre colleagues Dan Angus, Tim Graham, Ehsan Dehghan and myself I presented a first take on social media the 2022 Australian federal election at this symposium. When we submitted the proposal for this paper, we’d assumed the election would have been well over by now, but as the Prime Minister opted for the latest possible election date in this legislative period, what we had to present was a preliminary overview of the social media campaigning and advertising patterns we’ve ben able to observe so far.
This is based on our ongoing weekly updates with the latest analysis of social media campaign developments, published through the DMRC research blog. Updates 1, 2, and 3 are online as I write this, and we’ll get started on the next post tomorrow – keep an eye on the DMRC blog.
But for now, here are our slides from the talk at Villa Collina, and the full paper abstract is also online:
I’ve mentioned some of these here before, but I’m very happy to say that my QUT Digital Media Research Centre colleagues Edward Hurcombe, Stephen Harrington, and I have now completed our trilogy of articles that investigated the dissemination of the baseless and nonsensical conspiracy theory that the outbreak of the COVID-19 pandemic was somehow related to 5G mobile telephony technology from its origins in obscure conspiracist sites and groups through social and fringe media to mainstream coverage. For a while, such dissemination was so widespread that it even resulted in physical attacks against mobile phone towers and technicians in the UK and elsewhere, in April 2020, and was covered in an episode of the investigative TV programme Four Corners on Australian television (though the eventual episode provide far too much of a platform for the conspiracy theorists themselves to spread their disinformation, unfortunately).
We divided our work on this topic into three segments: our first article, published in Media International Australia in August 2020, examined the dissemination of the conspiracy theory in its constantly evolving forms through public pages and groups on Facebook; here, we observed a number of phase shifts in the transmission of these ideas as they were amplified by increasingly visible and influential participants and communities. A second article, published in Digital Journalism in September 2021, complemented this analysis by examining the fringe and mainstream media coverage of the conspiracy theory, and showed the parallel evolution of that coverage from minor conspiracy-friendly sites through uncritical entertainment and tabloid media coverage to mainstream media reporting. Finally, our book chapter in the excellent new collection Communicating COVID-19, edited by Monique Lewis, Eliza Govender, and Kate Holland, has just been released, and examines these parallels between the social, fringe, and mainstream media coverage. It points especially to the weak spots in journalistic coverage – uncritical entertainment and tabloid reporting that treats celebrities as ready sources of clickbait without considering the damage that such coverage can do – that enable conspiracy theories to travel beyond their obscure communities of true believers, and makes a number of critical observations that should be considered by the journalists, platform operators, and authorities forced to engage with such mis- and disinformation.
Here are those three articles, then – click on each title for a pre-print version, or on the publications for the final published result:
Last week saw the annual conference of the Association of Internet Researchers (AoIR), which also marked the end of my six-year tenure on the AoIR Executive (serving two years each as Vice-President, President, and Past President). AoIR remains my intellectual home, and I’ve had a great time in these roles, even in spite of the additional pressure that these past two pandemic years and the resulting need to move our annual conference to an entirely online format have provided – I’ve worked with three excellent Executive Committees, and I’m particularly proud of the way that we didn’t just move the conference online, but created what has become a benchmark for many other online conferences. My sincere thanks to everyone who has served with me on the Exec over these six years – and with first Tama Leaver and then Nicholas A. John taking on the AoIR Presidency over the coming two terms, I know the Association is in very good hands as we return towards in-person events again, too.
But on to this year’s AoIR conference. I ended up being involved in quite a number of panels, drawing on the excellent and diverse research conducted by my colleagues in the QUT Digital Media Research Centre (DMRC) and collaborating with a range of colleagues from around the world. As the AoIR conference presentation videos themselves will be taken down again by the end of the year, we’ve now made these available via the DMRC YouTube channel, too – and since there’s only so much we can cover in AoIR’s three-minute presentation format, we’ve also recorded longer-form videos for a number of the papers on these panels. For more details on any of these presentations, click on the reference below the video.
Mis- and Disinformation
I’ll start with a panel on mis- and disinformation that is closely related to our current ARC Discovery project on Evaluating the Challenge of ‘Fake News’ and Other Malinformation. This bumper panel of five presentations brings together a large-scale study of suspected ‘fake news’ dissemination networks on Facebook over the past five years with detailed analysis of sharing and engagement patterns around two specific problematic outlets – the Russian state propaganda channel RT and the controversial commercial news channel Sky News Australia; it further combines this analysis of mis- and disinformation practices with two papers reviewing the discourse about ‘fake news’ and related phenomena in Australian media and politics, and in the Russian and Persian Twitterspheres. I must say I’m particularly excited about this panel also because it showcases the breadth and depth of the research being conducted at the DMRC and our partner institutions, and the diversity of our researchers – the RT paper alone covers content in English, Russian, Spanish, French, German, and Arabic, and I can’t think of too many other research centres that can readily assemble such a multi-lingual team.
Of the papers presented in the panel, we’ve recoded longer versions for two. The first of these is our large-scale, longitudinal study of ‘fake news’ sharing on Facebook. This draws on our masterlist of some 2,300+ outlets suspected of publishing mis- and disinformation, which we’ve compiled from the existing literature; we’ve gathered any posts that share links to these sites on public Facebook pages and groups, and mapped the networks between these Facebook spaces. The results are indicative of the key groups and communities, from around the world, that are involved in promoting such problematic information, and of the themes they tend to focus on – and they’re a starting point for the next stage of the work in our ARC Discovery project. Here is the long version of the presentation: