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Snurb — Wednesday 26 November 2025 16:18

The Evolution of Climate Change Discussions on Facebook in Australia

Politics | Polarisation | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I’m also the first speaker in the next session at the AANZCA 2025 conference, presenting our work in progress on mapping public conversations about climate change within Australian Facebook pages between 2018 and 2024. Here is an earlier versions of the slides, from my AoIR 2025 preconference keynote:

destructive-polarisation-in-climate-debates-an-exploration-using-the-practice-mapping-approachfrom Axel Bruns
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Snurb — Wednesday 26 November 2025 16:15

A Longitudinal Study of Ten Years of Political Discussion in Twitter’s #auspol Hashtag

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Twitter | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I was the final speaker in this first paper session at the AANZCA 2025 conference, presenting a longitudinal study of ten years of the #auspol hashtag on what was then still Twitter. Our central interest here, in particular, was whether the extremely active #auspol userbase could be considered a genuine online community, or was merely a group of political junkies all shouting voluminously into the void.

Our slides are below:

ten-years-of-uninterrupted-debate-the-auspol-hashtag-community-2014-2023from Axel Bruns
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Snurb — Wednesday 26 November 2025 16:12

Perceptions of Mis- and Disinformation during the 2025 Australian Federal Election

Politics | Elections | ‘Fake News’ | Social Media | AANZCA 2025 | Liveblog |

The third speaker in this session at the AANZCA 2025 conference is Natasha van Antwerpen, whose focus is also on the 2025 Australian federal election. Her interest is in the role of mis- and disinformation during the election. This connects with overall concerns about the effects of mis- and disinformation on societal cohesion, trust in institutions, moral decline, antisocial and harmful behaviours, etc.

Her project examined what mis- and disinformation individuals encountered during the election campaign. This was done through an experience survey: participants installed an app on their phones that would regularly ask them to report on their experiences …

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Snurb — Wednesday 26 November 2025 16:11

Coverage of the 2025 Australian Federal Election in Mainstream and Startup News Outlets

Politics | Elections | Journalism | Industrial Journalism | AANZCA 2025 | Liveblog |

The next speaker in this session at the AANZCA 2025 conference is Edward Hurcombe, whose focus is also on news in the 2025 Australian federal election. News consumption is now increasingly fragmented, with a growing number of younger voters no longer engaging with mainstream, legacy media; influencers were therefore invited to the 2025 budget lockdown, and PM Anthony Albanese appeared on influencer Abbie Chatfield’s podcast.

How was the election covered across traditional and social media news outlets in Australia, then? How do they imagine their audiences? Data were gathered from ABC News, The Age, The Guardian, news.com.au, and …

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Snurb — Wednesday 26 November 2025 16:08

The Disconnect between Online and Offline Campaigning in the 2025 Elections in Australia and Singapore

Politics | Elections | Social Media | AANZCA 2025 | Liveblog |

I’ll present in the first paper session at the AANZCA 2025 conference, but we start with Kevin Tan, whose focus is on digital media strategies and voter engagement during the 2025 elections in Singapore and Australia. There is continued strong investment in digital communication by political parties, but in Australia in 2025 record ad spending coincided with declining digital engagement; in Singapore, opposition parties enjoyed strong digital momentum but this did not translate into editorial success.

Online attention tells one story, then, but the ballot box tells quite another: online signals are not reliable predictors of election outcomes. What exactly …

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Snurb — Wednesday 26 November 2025 10:30

Understanding Boutique News Media as a Novel Form of Journalism

Journalism | Industrial Journalism | Social Media | Gatewatching and Citizen Journalism | AANZCA 2025 | Liveblog |

For my last conference of the year, I’ve made the short trip up to the Sunshine Coast to attend the AANZCA 2025 conference. I’ll present some work later today, but we start with a keynote by the great Karin Wahl-Jorgensen, who begins by introducing the idea of boutique media, as a new form of small-scale news organisations that responds to the decline of mainstream news media.

Boutique media represent a form of post-industrial journalism: as existing news organisations lose revenue and market share, the industry itself is changing substantially; this creative destruction leads to a restructuring of every organisational aspect …

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Snurb — Saturday 25 October 2025 01:55

Towards Sustainability in Games Design, Gaming, and the Games Industry

Politics | Creative Industries | ZeMKI 2025 | Liveblog |

And the ZeMKI 20th anniversary conference in Bremen ends with a final keynote, by Alenda Chang. She shifts our focus to gaming, as explored from an environmental media studies perspective. Media have become more than passive vessels through which we contemplate the world; they also act upon the world, much as we do.

Game worlds have plenty to tell us about ecological relations, and structure many of the environments that we encounter on our devices; they are also entwined with such environments through augmented reality and other new features. So, the bifurcation between the textual analysis of games and studies …

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Snurb — Saturday 25 October 2025 00:05

An Accidental Ethnography of Men’s Identities in the US

Politics | ZeMKI 2025 | Liveblog |

The next speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Scott Ellis, whose focus is on online expressions of heteronormativity. The US has a problem with young male suicide, for instance, and this is often a problem related to evolving masculine identities and sexualities; men are forming new types of bonds with each other, but this also leads to slurs from others.

Can straight men be gatekeepers of inclusive environments, then: this may redefine sex and aggravate (mediatised) heteronormativity, and results in many confused questions and positions about American masculinity. In turn, this is affecting …

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Snurb — Saturday 25 October 2025 00:04

Studying Feminist Instagram Content Creators in Italy

Politics | Social Media | ZeMKI 2025 | Liveblog |

The next session at the ZeMKI 20th anniversary conference in Bremen starts with Alessia Pensabene’s paper on feminist content creators on Instagram in Italy, and the way they are redefining political engagement for the digital age. These creators are usually not traditional activists, but ordinary users who have gained a large number of followers on Instagram and discuss feminist topics from personal experience – as women, as mothers, as survivors of gender-based violence.

Some such creators have more followers than official accounts of feminist organisations; this also affords them considerable influence as promoters of feminist books and other content, participants …

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Snurb — Friday 24 October 2025 22:47

The Deeper Traces of AI Technocultures in the Middle Ages

Artificial Intelligence | ZeMKI 2025 | Liveblog |

The final speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Thomas Steinmaurer, addressing the dynamics of AI technocultures. He begins by highlighting the critical role of communication in engagements with AI: communicative AI has increasingly inserted itself into human-machine relationships, and AI appears now predominantly also in the form of artificial communication.

This has resulted in new information search routines and an erosion of information competences; it leads to a hidden anthropomorphisation of technology, and produces uncertainties in epistemic verification practices. Commercialisation is a key dynamic of such developments, led by dominant platform providers, and …

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Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Creative Work

Brightest before Dawn (CD, 2011)

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Lecture Series


Gatewatching and News Curation: The Lecture Series

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