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For the post-lunch session at AoIR 2015, I'm in a session on algorithms, which begins with a paper by Dylan Wittkower. He suggests that social media experience is influenced by algorithms of display and access on both user and system side.

The most important system algorithm is the newsfeed algorithm that determines what posts from their friends and followers a user engages with. This is based often on social presence - on the recency and frequency of interaction between with specific followers - and thus helps to generate stronger ties between specific users, as well as potentially leading to …

The next speaker in this AoIR 2015 session is Linda Kronman, whose interest is in transmedia storytelling. She organised the Re:Dakar Art Festival, which emerged from a scam invitation to an "art festival" in Dakar – Linda and colleagues created fake characters who corresponded to the fake characters created by the scammers, and the interaction between them became a form of transmedia storytelling in its own right. Linda and colleagues created fake Facebook pages for their characters, as well as artworks which incorporated the material created by the interactions.

Transmedia storytelling itself emerged over the past decade or two, driven …

I'm in Daegu, Korea, for this year's AoIR conference. The first paper session I'm in starts with Amy Johnson, who notes that existence on Twitter is manifested by voice – and voice is understood as the linguistic construction of social personae. Popularly, social media platforms are also described as giving people a voice, though this view is heavily disputed.

On Twitter, anyone with an email address and the technological literacy can have a voice, so from that perspective it is a surprisingly permissive environment – people, groups, bots, group of bots can all have a voice, and this makes …

The annual end-of-year conference season is upon us again, and I’ll be heading off tomorrow to the annual Association of Internet Researchers conference – the most important conference in my field. In spite of the considerable troubles AoIR has faced this year – its first conference location, Bangkok, was no longer feasible following the military coup in Thailand, and there still seem to be some teething problems with the replacement location in Daegu, Korea – it will be great to catch up with leading colleagues in the field again.

This year, we’re presenting the first outcomes of our latest big …

The final speaker at CMPM2014 is Stephen Mills, whose interest is in the question of professionalisation in political campaigning. But what is being professionalised here? Individuals, institutions, systems? Does professionalisation occur when a cohort of professionals replace a previous non-professional cohort, or is this a more comprehensive institutional change through which new cultural norms are being adopted?

Since when does such professionalisation happen? Is it already over, is it continuing, or is it yet to happen? Does it happen quickly or slowly, disruptively or in an organised manner? And what is it caused by – exogenous factors such as technological …

The next session at CMPM2014 starts with Murray Goot, who takes us back to the ALP's pre-election study in 1961. The common view is that Labor first conducted a professional opinion poll in South Australia in 1968, and nationally in 1971, but this is incorrect: NSW Labor conducted a survey in the 1940s, and federal Labor did so in 1961, focussing on a selection of seats across the various states. It examined respondents' issues agendas and perceptions of parties, as well as their perceptions of local candidates. Interviews also explored the key issues which drove voters.

This first large-scale piece …

My own paper was next at CMPM2014, presenting our work on the Twitter activities by and directed at candidates in the 2013 Australian federal election. Here are the slides, with audio to come:

Twitter in the 2013 Australian Election from Axel Bruns

Up next at CMPM2014 is Stephen Dann, whose focus is on the use of Twitter by Australian political parties. He followed the 31 of the 77 candidates in the Western Australian Senate re-election who were present on Twitter (27 of whom actually posted any content), and found, in short, that what they were posting was not authentic communication.

Stephen's approach was to examine what candidates were doing in Twitter before, during, and after the election campaign. This may include original content, reactions to other people's tweets, or sharing material from outside of Twitter. Overall, then, tweets fit five broad …

Next up at CMPM2014 is Wayne Burns from ACIL Allen Consulting, who presents the corporate perspective on campaigning. Corporate public advocacy campaigning is back in Australia, he says – previously, the marketplace of voices in public policy making had been quite small, but especially through the incorporation of social media into political discourse this has changed considerably.

Australians have very low trust in corporations, while NGOs are seen very positively; this has led to corporations becoming increasingly active in public campaigning as well. Corporate public affairs efforts are essentially on methamphetamine these days, Wayne says, and shows The Guardian's …