The second session on this final day of AoIR 2015 starts with Camille Yale, whose focus is on Netflix. Netflix represents a rearticulation of the commercial media system, rather than a revolution: it has an intense commodity orientation, global ambitions, and oligopolistic practices; it claims for itself that it is democratising entertainment, however.
Such language is driven largely by its Chief Product Officer Neil Hunt. Under him, Netflix has defined its own version of media commercialism, but operates much like a regular media conglomerate: it engages with other streaming companies, commodities audience labour, and replaces overt advertising with covert 'commodity …











