The next speaker at the DigiWorld network ECREA preconference on election campaigning in Brno is Melanie Magin, whose interest is in the campaigning strategies of Nordic political parties in comparison to the rest of Europe; this, then, takes a very broad approach which explores similarities and differences within and between geographical regions. The background to this are the various countries’ political communication systems, using the nation state as the core unit of analysis.
The three Nordic EU member states (Denmark, Sweden, Finland) have relatively similar political communication systems, also including strong public broadcasters and a highly consensus-focussed, restrained, and information-centric …
I’m in Brno for the ECREA conference later this week, but we start with a preconference organised by the DigiWorld network on social media and elections research. The first speaker is Tuuli Tomperi, whose focus is on the affective construction of political meaning through multimodal campaign content, in Finland.
Her past work has focussed on political advertising on Meta’s platforms during the 2023 Finnish parliamentary elections, and found that candidates mainly used their ads to promote themselves and emphasise party-specific political issues, but that research focussed mainly on textual content and now needs to be expanded to the multimodal aspects …
