The third speaker in this session at the IAMCR 2025 conference in Singapore is Giulia Frascaria, whose interest is in human augmentation technologies. These have been in the news recently, with new developments like ‘mind-reading chips’ being used in human trials. Such cyborgisation is part of broader digitalisation trends, and the industries exploring it are growing. It is likely to influence broader communication processes too.
In Switzerland, for instance, there is moderate interest in such technologies, but most respondents are also very aware of the risks inherent in them; fewer than 9% of respondents are interested in using such non-medical …