ECREA 2010

Hamburg.
The next speaker in this interesting ECREA 2010 session is Kostas Saltzis, whose focus is on the coverage of breaking news by UK Websites. Online journalistic practices here tend to focus on updating and maintaining online stories; this is a break from the newspaper approach that necessitated stories to be finished ahead of sending the daily paper to the presses.

24/7 news cycles mean that breaking news must be covered immediately, at any time, however, and this challenges the status of the news story as a finished product. Debate here may sometimes focus more on the speed rather than the quality of journalistic work; this is due also to increased competition. There are now no deadlines associated with continuous coverage, but certain newsroom routines remain unchanged.

Hamburg.
The next speaker at ECREA 2010 is Inta Brikše, whose interest is in Latvian and Russian news media’s coverage of each other’s countries. Russia is still seen as a major enemy of Latvia, for historic reasons, so it is interesting to examine how each country is framed by the news media of the other.

The study examined the Websites of three Russian and three Latvian newspapers, as well as of three Latvian newspapers which are published in the Russian language. This content was examined for issues, sources, source types, causes for coverage (events, opinions, …), and levels of neutrality in coverage.

Hamburg.
The next speaker at ECREA 2010 is Pere Masip, whose focus is on the multimedia content of Spanish online newspapers. There is a growing presence of video on such sites, indication new content as well as business models. Why and how is video used on news Websites, then? This study examined the Websites of three of the biggest Spanish newspapers, as well as of the most visited online-only news site in Spain.

Between 14 and 17% of stories on the three newspaper sites had videos; just over 10% of the online-only site. Such videos are mainly integrated with text news on these sites; only one site placed many of its videos in a separate section. Usually, these videos were professionally produced news videos; citizen-generated video content is rare. Such videos include a news organisation ident, but tend not to include bylines or other identifications of the journalists responsible.

Hamburg.
This morning’s keynote at ECREA 2010 is by Peter Golding, who will discuss the processes of building European research networks. Much of the research in media and communication studies is inherently international; the media are largely dominated by a handful of major transnational corporations, for example. Europe is interesting as a testing ground for the ideas that stem from this – current developments take place especially in areas that exist beyond a mere focus on national public service broadcasting.

Only collaborative research can effectively explore to examine the future shape of the media industries – especially their economic structures. Similarly, many issues that we need to address exist beyond the confines of the nation state: the systematic disengagement from political processes, the retreat of public intellectuals, soundbite culture, the fragmentation of the news media, disappearing news audiences, and the rise of ‘unreason’ are all transnational phenomena, for example, and must be addressed by collaborative research networks. Such collaboration takes place through pan-European scholarly vehicles like the European Journal of Communication and ECREA itself, for example, as well as through European research programmes.

Hamburg.
The final speaker in this ECREA 2010 panel is Angela Phillips, who highlights the disappearance of local news; this is a significant challenge to democracy, as it makes it more difficult for citizens to participate in democratic processes in an informed fashion. She highlights hyperlocal blogs as a potential solution here, but these sites are in the main run by enthusiasts without any financial base, and this means that their quality and reach remain limited.

Finding hyperlocal news information is difficult: we don’t know what we need to know; there is no obvious equivalent to a front page of newspaper poster; there is no obvious equivalent to a news bulletin; and there are homogenising effects of online search. So, the hyperlocal sites which do exist could be seen as speaking only to a small elite of the already converted.

Hamburg.
The next speaker at ECREA 2010 is Tamara Witschge, who examines the debates around the future of news. New media technologies are coupled with an idea of progress, and are sometimes mythologised as the answer to dwindling audience figures for journalism; this needs to be critically examined. There is very little space for working journalists to challenge how technology is implemented, which is driven often by technological determinism.

Technological determinism is rife in journalists’ understanding of current changes, in fact; technology is seen as the only way out of the current crisis in journalism. First, there is the perception of an imminent threat; second, audiences are going online, and journalists perceive a need to chase them; embracing new technologies is seen as the only way to do so. So, technology has been coupled directly with progress, and this is seen as the only salvation for the industry.

Hamburg.
The next speaker at ECREA 2010 is Des Freedman, who shifts our focus to Net neutrality; he suggests that debates over Net neutrality have become overly legalistic and abstract, and discussions of democracy have largely disappeared from them. The overall debate is now about openness: an open Internet. The principles which underlie arguments for an open Internet are now about consumer entitlements rather than democracy.

Hamburg.
The next speaker at ECREA 2010 is Natalie Fenton, who highlights four key themes in research on media and democracy during the online age. There is a need for deeper contextualisation of the available research, she sees, which will also help realise the full potential of what is happening here.

The first dimension is the idea that social media are communication-led rather than information-driven. Social media are used for a variety of reasons, with the sense of being connected, being part of a community, as a key driver. What’s missing from a lot of that is that some basic questions aren’t yet asked – especially, who is communicating what to whom. There often remains an elite which is guiding and even dominating the discussion – and of course the majority of users are using the Net for non-political uses.

This communicative nirvana is a means of self-expression organised around class affiliations and categories of taste, and therefore also reinforces pre-existing hierarchies. Our activities here leave footprints which are captured and analysed by various corporations; the participative turn does not necessarily entail a democratisation of activity.

Hamburg.
The second day of the ECREA 2010 conference is about to begin, and I’m starting the morning with a session on media and democracy in the digital age. We begin with James Curran, who begins by noting that there are three standard views of media and entertainment: a diversion from the serious nature of media coverage; a new category unrelated to politics; and crossover between public affairs coverage and entertainment. Each of these are myopic, for various reasons, and fail to understand the democratic functioning of entertainment.

Rather, entertainment allows us to debate the social and moral values that underpin society; to affirm identity; to examine contrasting interpretations of society; and to debate social norms. James names the 24 series as providing a cue to debating the balance between protecting society from terrorist threats and upholding individual liberties.

Hamburg.
The final speaker in this ECREA 2010 session is Sabine Baumann, whose interest is in online grassroots campaigning especially in the past US presidential election. There, of course, to win a candidate not only needs votes, but campaign funding in the first place, and the Obama campaign was exceptionally successful in attracting campaign contributions (collecting twice as much money as John McCain, mainly from small donations under US$200).

Spending figures are also interesting in this regard – McCain spent some US$4.6m on Internet campaigning, Obama spent a whopping US$24m. The Obama campaign Website also prominently displayed its donation and online merchandise functionality, of course; the online store was hugely successful, in fact (offering campaign clothing and art from notable designers and artists).