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Understanding European Online Publics

The next speaker at this ‘Doing Global Media Studies’ pre-conference for ECREA 2010 is Asimina Michailidou, whose interest is in online public opinion formation in the European Union. This is deliberately avoiding an examination of party politics or opinion polls, but rather goes straight to online interaction – in this case, in the context of the EU parliamentary elections in 2009. The focus here was on twelve EU nations as well as a number of pan-European opinion and debate sites.

There are a number of methodological challenges with this – across the three areas of sampling, analysis, and interpretation. The project necessarily proceeds from a mixed-methods design, as it attempts to measure the forms and processes of communication on online platforms and investigate the content and participant community.

More on Twitter during the Australian Election Campaign

Over on Fairfax’s National Times opinion site, I’ve now posted a first article examining the use of Twitter during the early election campaign – for the first week of campaigning, excluding the debate last Sunday (which I’ve examined on our network mapping blog Mapping Online Publics, here and here).


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