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Re-Public: Who Owns the Means of Produsage?

I'm very pleased to see that a new article of mine has just been published in the energetic Greek online journal Re-Public. Editor Pavlos Hatzopoulos invited me a little while ago to respond to a first wave of articles discussing and critiquing the emergent phenomena of the social Web, and the contributor list already includes a number key thinkers in the field, from Michel Bauwens to Trebor Scholz. In fact, I responded specifically to the opening discussion between Trebor and Paul Hartzog, which revisits the industrial-age question of "Who owns the means of production?" for the new, information-age context.

What was missing from this, from my point of view, was a concern not so much with the means of production, but with the next step in the chain - with the means that connect producers and users, the means that facilitate the interaction, collaboration, and ultimately the produsage that takes place when the producer/consumer dichotomy diminishes. This, I feel, should be the main starting-point for critique now - the question should be "Who controls the means of produsage?" In fact, its claim to exclusive ownership and control of the means of produsage within its gated community is one of the reasons why I am so concerned about the rise of Facebook, as I've noted previously.

Anyway - the article is now available on Re-Public, and reprinted below. A special thrill for me (having studied ancient Greek at school) is that Re-Public also published a (modern) Greek translation of the piece: Ποιος ελέγχει τα μέσα παραγωγής/κατανάλωσης; Cool...

After Gatewatching and Citizen Journalism, What's Next?

Digital Media and Democracy: Tactics in Hard Times

It looks like there are a good half dozen edited collections about citizen journalism that are currently under development; some of them are probably spurred on by the impending U.S. presidential election and the role that news bloggers and citizen journalists will undoubtedly play in it, but I'm also aware of collections being developed as far afield as Australia, Germany, and India (and I've written contributions for a few of them). One of them, Megan Boler's Digital Media and Democracy: Tactics in Hard Times is about to be released, and is already listed on Amazon - as I've mentioned here previously, my chapter deals mainly with the question of what citizen journalism may become, beyond the short-term tactical pleasures of stirring up the mainstream journalism industry.

Meanwhile, the launch of e-Journalism: New Directions in Electronic News Media, edited by Kiran Prasad for the Indian scholarly community, is still a few months away, but I've received permission to make a pre-print of my chapter "News Blogs and Citizen Journalism" available here. It weaves together a few of the threads that I've followed over the past few months - it presents gatewatching as a practice that is fundamental to citizen journalism, outlines citizen-journalistic practices of news produsage beyond gatewatching itself, highlights the role of citizen journalists as providing an important corrective to media bias in covering the 2007 Australian federal election, and sketches potential pathways towards a greater symbiosis of citizen and mainstream approaches to journalism, beyond any initial antagonism, beyond the two-tier mainstream/alternative media structure outlined by Herbert Gans. Towards the end, therefore, I return again to that crucial question of "What next?":

2008: The Year of Produsage

Happy new year, everyone - I'm glad we've made it. In this first post for 2008, I'm delighted to announce the launch of a new Website to accompany my forthcoming book and track further research: Produsage.org will be a central space for anything that relates to the concept of produsage - for now, I've already posted up some introductory definitions and background information about produsage, excerpted from the book, a few articles about the concept, and some more details about Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage itself. This doesn't mean I'll discontinue this site, of course - but Produsage.org is now the key site for all produsage information, and I'll cross-post material here as appropriate.

Club Bloggery 9: Not Funny

The election may be over, but our Club Bloggery series for ABC Online continues unabated for now (if perhaps at a pace more commensurate with the impending summer holidays). This week, we take a look back in some degree of anger at the 'just kidding' defence for political stunts gone wrong, which was employed several times during the campaign. Barry, Jason, and I have now posted the article at ABC Online and on our group blog Gatewatching.

Not Funny

By Axel Bruns, Jason Wilson, and Barry Saunders

One of the most prominent recurring features of the long election campaign we've just put behind us were our politicians' and journalists' usually ill-fated moves to attempt the humour defence whenever some political stunt or statement didn't pay off.

We saw this first with Labor's star recruit Peter Garrett, who was reported to have said "once we get in, we'll just change it all" in what he was later at pains to describe as a "short and jocular" conversation with Channel Nine personality Richard Wilkins and talk radio shock jock Steve Price.

First Responses to From Production to Produsage

Externalised 2As we get closer to the release date for my upcoming book Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage, I'm now starting to deal with the tail end of the production process - finalising the cover image and organising the back cover text. Having featured comments from John Hartley and Geert Lovink on the back cover of my last monograph, I aimed high with this one as well, and I'm very pleased that both MIT's Henry Jenkins, one of the most eminent scholars in the field of user-led participatory culture, and Michel Bauwens, the driving force behind the inspiring Foundation for P2P Alternatives, have agreed to endorse the new book. And what endorsements they are - I'm very flattered, and I hope the book lives up to these plaudits.

Axel Bruns's far-reaching and conceptually powerful book, From Production to Produsage, captures a shift in cultural logic which is profoundly altering how culture gets produced, how knowledge gets circulated, how reputations get made, and how industry, politics, and education operate. This book is essential reading for anyone who wants to know more about Wikipedia, Second Life, eBay, Flickr, Moveon, or YouTube, in short, for anyone who wants to understand the turn towards participatory culture.

-- Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide

The Time Has Come, and All Is Well

Absolutely nothing unexpected happened on the weekend. Absolutely nothing unexpected has happened since: though slow to work out which way the wind blows, Dennis Shanahan, Paul Kelly and colleagues at the former (and future?) Government Gazette have skipped nary a beat in switching to singing the praises of Kevin the Rudd. Only Glenn Milne seems to have missed the memo - he's still working on his hagiography of 'poor' Peter Costello. Oh, and Caroline Overington, of course, who is making headlines for all the wrong reasons.

Two new entries for David Silver's 'Gone Gallery', then:

John HowardPeter Costello

Club Bloggery 8: Scoring the e-lection

Just before the Australian federal election last Saturday, we managed to get our latest Club Bloggery piece out to ABC Online. It's now been eclipsed by more recent developments, of course, but still offers a pretty good overview of the campaign for (online) hearts and minds that was. Read it at our group blog Gatewatching, or at the ABC.

Scoring the e-lection

By Jason Wilson, Barry Saunders, and Axel Bruns

This close to the election, it's customary for newspapers to recommend a vote one way or the other. We're not about to do that at Club Bloggery (although we would recommend thinking about the candidate who's been more responsive and available to your community), but we can do a summary of who has made the best running on the Internet, and understood and used its possibilities best.

Produsage Book Update

Externalised 2It's been a while since I've posted anything about my produsage book project - the last update I gave simply consisted of some quick stats about the continuing writing process when I was still on sabbatical with the Comparative Media Studies group at MIT in Boston. Back then, for those of you keeping count, I was almost a fortnight into writing the book itself (following months of research and preparation), and had written about 150,000 words; after another few days, the complete first draft of the manuscript weighed in at a slightly frightening 190,000 words - at that time, something of a worry for a book that was contracted to be around 130,000 words or 325 pages.

Working with some excellent advice from the tireless Steve Jones (who edits the Digital Formations series which the book will be part of) and the good folks at Peter Lang, I'm happy to report that I managed cut the text by what's roughly the equivalent of an MA thesis, and have squeezed the manuscript down to around 165,000 words or almost exactly 400 pages. This wasn't the easiest or happiest process (I love writing, but hate editing), but I'm extremely pleased with the final outcome, and comments from those few colleagues who have read the full manuscript as it now stands have been incredibly positive (more on this over the next few weeks). I've now updated the information about the book on this Website, and I've also uploaded the introductory chapter of the book to give you an idea what it's all about. We've settled on the title Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage now, and we're looking to use one of Ann's paintings as the cover image.

Club Bloggery 7: Election Flops on YouTube

Jason Wilson, Barry Saunders, and I have now posted the seventh instalment of our ABC series Club Bloggery, covering the online dimensions of the Australian election campaign. Just to mix things up a bit, this week we had a look at what's been happening on YouTube over the past few weeks, and found that (perhaps unsurprisingly) the more interesting developments are in DIY campaign advertising and mash-ups. Plenty of links included with the story, which we've also posted to our group blog Gatewatching - I encourage you to see for yourselves!

Election Flops on YouTube

By Axel Bruns, Jason Wilson, and Barry Saunders

In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action.

That's not to say that YouTube and similar sites haven't played a role in the campaign - but certainly not to the extent they've already featured in the U.S. presidential primaries, where debates between the candidates on either side of the political divide have invited citizens to pose their questions via YouTube, and where some politicians even announced their intention to run for President on the site.

Citizen Journalism beyond the Tactical Moment, Blogging with an Australian Accent, and Other Upcoming Publications

I'm very happy that a few of the articles and chapters I've worked on throughout the year are now coming close to publication. One of them is a chapter in Digital Media and Democracy: Tactics in Hard Times, a book edited by Megan Boler for MIT Press; my contribution is based on one of my papers for the AoIR conference last year and explores the possibilities for citizen journalism beyond the tactical moment, as it transcends the industrial journalism/citizen journalism two-tier structure first described (though not exactly in those terms) by Herbert Gans so many years ago. Will citizen journalism remain tactical, and thus perhaps excuse itself from attempting to exert a more permanent, strategic influence on public life? Will it 'sell out' and go mainstream? Or is there a third, hybrid option which retains its strengths as a bottom-up movement while developing more permanent, sustainable forms?

My suggestion in the chapter (which I've called "Gatewatching, Gatecrashing: Futures for Tactical News Media") is that we may see a development of citizen journalism that's not unlike the trajectory charted by the evolution of extra-parliamentary opposition groups in 1970s Europe into credible political alternatives (and here especially the Greens parties). As a German, the obvious case in point for me is the career of Joschka Fischer from street protester to German Foreign Minister, ultimately commanding grudging respect even from old political enemies - and in citizen journalism, I think we're beginning to see the potential for similar transformations. In the chapter, I do go so far as to call OhmyNews' founder Oh Yeon-ho "the South Korean Joschka Fischer of journalism", though with tongue in cheek - guess you'll have to wait for the book to come out to see whether you agree with me on that one. It's now listed for pre-order on Amazon.

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