Charles Landry, author of The Creative City, is the keynote speaker this morning. He notes how creativity has become something of a universal mantra, and is generally seen as entirely good and positive. It may be important to take a more critical view of creativity now, and especially of the claims to creativity which so many cities now make. Most creative city strategies are about enhancing the arts as well as the creative industries, which is fine, but what's important is also to expand from this - what would be a creative bureaucrat, or a creative environmentalist?
The idea of the creative community, the creative city, is different - it is far more all-embracing, and encourages openness and tolerance and thus has massive implications for organisational culture which must be addressed. It is important to create environments where we can think, plan, and act with imagination - where ordinary people can act in extraordinary ways if given the chance. One of the principles is to involve those affected in creative city plans. This means thinking on the edge of your competence rather than at the centre of it. Innovation happens at the boundary of difference, where things can really start to occur. This means asking practitioners to act in slightly different ways from their established practice. The creative city, then, is an attitude of mind; it is dynamic, not static. Landry argues for a culture of creativity to be embedded in the places in which people live.