After that extraordinary AoIR 2012 plenary session, the first of the parallel sessions I'll be attending starts with a presentation by Gordon Fletcher on Internet humour memes in UK universities. The genesis for this was a line in The Guardian which asked where memes were the new site of class struggle; Gordon then began to gather up university-related memes pages on Facebook, and identified their popularity.
Most of these pages were single pages related to one university, created by students, and named in a way which clearly spoke to insiders (using popular abbreviations and slang, for example). The majority …












