The next session at the 2026 International Communication Association conference in Cape Town is on influencers and politics, and starts with a paper by Christian Pipal. Influencers are of course often also political communicators now, and especially reach young audiences who do not follow the mainstream news; usually non-political influencers are especially influential when they post political content, in fact.
But we still don’t know nearly enough about the vast bulk of influencers, especially at the micro- and nano-level of influence activity. It is also important to do more work on how such content travels, and how audiences engage with …











