Up next in this Future of Journalism 2017 session are Klaus Meier and Daniela Kraus, presenting their 'post-truth' research project. They begin by noting that audience engagement is becoming a key factor in journalism, and instituted a Learning Lab Audience Engagement that aimed to provide journalists with the tools to move journalism from a lecture to a conversation.
But audience engagement is still poorly defined: it relates to communication between journalists and their audiences; involves different and more interactive approaches to storytelling; draws on editorial analytics that track user activities and responses; personalised news that enables users to participate in …











