The second presenter in this session at IAMCR 2023 is Runxuan Tua, and her focus is on gender and body metaphors in digital fitness platforms in China. Such platforms have become immensely popular in China in recent times, but also contribute to the disciplining of beauty standards and the commodification of fitness. This can be read through a Foucauldian paradigm of discipline.
This process is also gendered, with mass media promoting different body ideals for men and women. Online digital fitness platforms become a means for individuals to engage with and negotiate these body ideals, as well as receive social …